The TrinityP3 for Five Newsletter

TrinityP3 for FIVE Newsletter

The five essential stories of the week and why they matter

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Each week TrinityP3 curates the TrinityP3 for FIVE newsletter which gives you the five things you should read this week. The newsletter is a digest which comes every Sunday and gives you five minutes of reads to prepare you for the week ahead.

You can subscribe here or sign up to the LinkedIn version here

See previous editions below:

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TrinityP3 for FIVE: Pay-to-play pitching under fire | A decade on: the dress that broke the internet | Clems consolidates | Forget the marketing funnel – Mar 2
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TrinityP3 for FIVE: Murdochs at war | Do brands care where they advertise? | Specsavers’ ‘unconventional’ pitch | Gina done for misleading advertising – Feb 23
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TrinityP3 for FIVE: oOh!media anti-renewables billboard helps it dig a hole | Duolingo kills its owl | Ontario’s ‘politely passive aggressive’ Super Bowl ad – Feb 16
TrinityP3 for FIVE: Lessons from The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA – Feb 9
TrinityP3 for FIVE: Omnicom and IPG execs in UK to sell merger | Publicis buys a Barry | What you need to know about the AI wars | Cadbury’s new packaging – Feb 2
TrinityP3 for FIVE: Where’s the Aus Day marketing controversy? | Burrowes buys Mumbrella back | DAZN to shake up sports rights | Is Sorrell wrong re. marketing? – Jan 26
TrinityP3 for FIVE: Welcome to 2025 – here’s what you missed over the Summer break – Jan 19
TrinityP3 for FIVE: The five things that changed our business in our 25th year – Dec 22
TrinityP3 for FIVE: The best takes on Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock record highs | Murdoch’s Succession drama – Dec 15

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Managing Marketing: The Challenges Of The Trade Media

Arvind Hickman is the features and analysis editor of B&T, a marketing trade media title. He is a journalist and editor with experience in sports, HR, construction, and, most recently, media and marketing.  The advertising model is broken in news media. The major tech platforms, particularly Google and Facebook (AKA ...
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