Back in March this year, CEO and Founder of TrinityP3, Darren Woolley, was asked by Damian Francis, Head of Content and Editorial at Mumbrella to be one of a handful of regular contributors. He is in esteemed company including VMLY&R Chief Strategy Officer Alison Tilling, Optus CMO Melissa Hopkins, 8-Star Energy CMO Diana Di Cecco, and ex-Thinkerbell General Manager Ben Shepherd.

Now, a few months in, and with eight articles published under the title Woolley Marketing, the question is, what are the dilemmas you see in the marketing media and advertising world that need the Woolley Marketing treatment? Below, we share a selection of many of the topics covered to date, but what are the pressing complex issues? What are the dilemmas you are facing that need come clarity and candour?

You can sent your thoughts, feedback and suggestion straight to Darren via his email darren.woolley@trinityp3.com

The fake dilemmas that plague marketing

Why is it A or B rather than A to Z? In his first regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the false dichotomy of decision making.

https://mumbrella.com.au/woolley-marketing-the-fake-dilemmas-that-plague-marketing-669927

To in-house or not to in-house, is that the only question?

Look beyond the walls and explore other options, suggests Trinity P3 founder and global CEO Darren Woolley.

https://mumbrella.com.au/woolley-marketing-to-in-house-or-not-to-in-house-is-that-the-only-question-672834

Are you agile or not?

It’s a recommendation, rather than a religion, suggests Trinity P3 founder and global CEO Darren Woolley.

https://mumbrella.com.au/woolley-marketing-are-you-agile-or-not-674993

The 4Ps of marketing or no Ps please

In his regular Mumbrella column, Trinity P3 founder and global CEO Darren Woolley suggests wannabe marketing advice should mind its Ps and Qs.

https://mumbrella.com.au/woolley-marketing-the-4ps-of-marketing-or-no-ps-please-676899

Net Zero Emissions and Marketing

In his regular Mumbrella column, Trinity P3 founder and global CEO Darren Woolley urges marketers to listen to the demand when it comes to going green.

https://mumbrella.com.au/woolley-marketing-net-zero-emissions-and-marketing-678838

Best of breed or one throat to choke?

In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the benefits and pitfalls of one versus many.

https://mumbrella.com.au/woolley-marketing-best-of-breed-or-one-throat-to-choke-683419

Top down or bottom up? Which budgeting approach is best?

In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines which way is up when it comes to budgeting.

https://mumbrella.com.au/woolley-marketing-top-down-or-bottom-up-which-budgeting-approach-is-best-685945