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Marketing is such a broadly defined and diverse category. Beyond the core of those actually working in a marketing department, there are many more working in roles that are part of the marketing mix. One of the most visible is advertising, and the various agencies in the industry, including creative, media and digital. Then there are the media owners and publishers and their sales teams, the advertising platforms along with the multitude of associated ad tech and martech companies. There is corporate comms, public relations and content creators in a multitude of forms. There are market research companies and data analytics companies, brand design, customer experience and more.
The point is that beyond the visible measures of diversity – being gender, culture and age – there is a huge range of cognitive diversity too. Experience, expertise and perspective on marketing is as diverse as the roles that can be defined as marketing. This is one of the core reasons that the Marketing Mentor program exists. The purpose of the program is to create a diverse community of marketing practitioners, where you can connect with anyone. The program is open to anyone who defines themselves as working in marketing and you can choose to be a mentor, to find a mentor or both. We look forward to welcoming you soon.
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