In this episode Darren Woolley is joined by the TrinityP3 sustainable marketing expert, Christopher Sewell
- Climate change and how is this impacting marketing and marketers
- How media advertising impacts climate change
- The CO2 Counter, which can calculate carbon emissions for a range of marketing activities
- How the CO2 Counter can optimise media planning in the same way that some use GRPs and CPM
- The benefits of optimising media against carbon emissions.
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.