Christopher learnt the marketing communication trade from the ground floor up in London before migrating to Sydney in the 80’s. His work at Saatchi’s lead to a transfer to Hong Kong for three years where Christopher has helped set up the first China office and worked and organized most of the regional Asian centres. Returning to Sydney he was managing director of a Saatchi off-shoot before moving to Brisbane to be creative director. Stints at other agencies in all Eastern States covered the breath of media disciplines and included developing accounting and traffic software including training and implementation.
Christopher also worked for five years with the print procurement area of the Commonwealth Bank leading projects such as mail house and print evaluation and supplier selection as well as numerous software solutions and installs. He has a wide ranging knowledge of all areas of the advertising and procurement world with a practical business focus. He is also an environmental pragmatist. Christopher brings TrinityP3 a strategic, as well as a practical knowledge to the entire operational assessment area of marketing communications.
- The Challenges for Marketers in Meeting Net Zero Targets
- The Marketers guide to Net Zero targets
- The environmental impacts of in-store advertising
- Why the advertising industry needs educating in how to calculate carbon pollution contribution
- Why is the focus on reducing Green House Gas emissions in the food chain?
- How the evolving nutrient sufficient diet affects buyers’ behaviors and therefore the planet
- Environmentally Sustainable Marketing – Become an instant expert
- Something about Facebook all marketers who care about the environment need to know
- The impact of Autonomous Vehicles on marketers and the environment
- Sustainability and the hidden cost of your media inefficiency