The next level is really about the skill set and the way those skills are actually implemented. It’s about making sure that there is the right process in place and making sure that the people involved in that process have a functional knowledge of what’s required – and the ability then to deliver that.
You only know what questions to ask if you understand the process, and you only know the process if it’s been explained to you. But you’re often so busy with the next step that you may not have an opportunity to see how it all comes together. That’s why training and up-skilling people is so important. It gets them to the point where they understand the process enough to ask the right questions at the right time in order to get better outcomes.
Provide the appropriate level of industry specialist knowledge to manage the process efficiently.
Marketing communications has many complex and technical functions being rapidly changed by the impact of technology. Areas such as digital media, search, social media are increasingly important channels for engaging consumers. While suppliers are engaged to provide these services, the role of marketers in managing these processes more efficiently requires an understanding of the process and the optimum ways to manage this to deliver maximum value. Email for a proposal
2. Process Mapping
Map and optimise your processes to improve speed to market, reduce costs and improve outcomes.
With increasingly complex marketing processes being managed across increasing complex organisational structures, a robust and rigorous process is essential for achieving maximum value and time and cost efficiency. Many marketers believe they have an established process only to find within their organisation each person has a very different understanding of the same process. This leads to costly delays, duplication of effort and waste. An essential step is to define the best current process so all stakeholders can align to it. TrinityP3 takes a strategic, rather than a tactical approach, to developing and optimising your marketing communications process to align it end to end, inclusive of all stakeholder requirements and delivering the desired objectives of the organisation more cost and time effectively. Email for a proposal
3. Process Optimisation
Develop the most time and cost effective process to deliver your marketing requirements.
Process often develops organically within organisations based on individual preference and convenient practices leading to ineffective and dysfunctional processes. Taking a strategic, rather than a tactical approach to developing and optimising your marketing communications process will achieve a fully aligned end to end process, inclusive of all stakeholder requirements and delivering the desired objectives of the organisation more cost and time effectively. Email for a proposal
4. Collaboration & Relationship Management
Improve the level of collaboration and alignment between the various groups you work with.
Collaboration between disciplines leads to innovation and competitive advantage. This is why organisations around the world are introducing programs to develop and foster collaboration. Yet how do you measure collaboration and alignment? And more importantly, identify where collaboration is not working so that you can focus your efforts on addressing these areas. TrinityP3 provides a management approach to this process to maximise measurable improvement in professional relationships and collaboration across and within groups. Using the Evalu8ing Relationship Performance Monitor, you can evaluate and identify the collaboration, alignment and performance of these relationships. Email for a proposalOr click here for more information on Evalu8ing.
5. Green Reduction
Undertake reduction strategies to reduce waste and environmental costs associated with your marketing.
There is a new cost to business and that is the environmental cost as a consequence of all human activities. The first step is acknowledging the impact and measure the size. Then the next step is to set objectives for reduction and develop a management process to deliver the required reduction without impacting on marketing effectiveness. By focusing on the elimination of waste in all marketing processes, marketers will find they make their marketing activities more cost efficient and at the same time reduce their environmental impact. Email for a proposal
6. Production Management
Improve production management to provide greater transparency and accountability.
Marketing communications production is being managed by an increasingly diverse range of stakeholders, from marketers, to procurement, to agencies, brokers and other third parties. Ultimately the responsibility for the cost of the production sits with the budget-holder, usually the marketer. So it is important to ensure that while other parties may manage production, the process should deliver a high level of transparency and accountability. TrinityP3 assists advertisers review their production management and can provide production advice and supervision to ensure you achieve the level of transparency, accountability and the desired outcome as cost and time efficiently as possible. Email for a proposal