“I can’t change the fact that my paintings don’t sell. But the time will come when people will recognize that they are worth more than the value of the paints used in the picture.” ~Vincent van Gogh
Marketing poses a major challenge for procurement management because rather than a commodity sourcing process the category is responsible for top-line growth.
And while the focus has been improving productivity through cost cutting, it is impossible to grow revenue and market share with this strategy. Instead, procurement is becoming a commercial partner to marketing to assist in optimising productivity and improving growth.
For more than 15 years we have been helping marketers do this and helping marketing services procurement teams address and solve these challenges, so the question is how can we assist you?
What major marketing procurement challenge can we help you solve?
- Are you looking to introduce a new budget setting such as ZBB?
- Or implement marketing performance metrics with a focus on growth?
More on our Marketing Performance Solutions here.
- Wanting to deliver efficiencies from a strategic aligned agency?
- Find a high performance agency or marketing supplier?
- Are you reviewing marketing supplier & agency contracts?
- Or developing & defining agency Scope of Work to deliver economies of scale?
- Looking to implement Performance & Value Based Agency Remuneration?
More on our Agency Performance Solutions here.
Media Procurement Strategy
- Tacking improving media transparency, value & performance?
- Or wanting to benchmark media agency remuneration?
- Is your Media Agency contract up to date?
- Or planning to take your Media Agency to tender?
- Considering taking media planning & buying in-house?
More on our Media Performance Solutions here.
Digital Technology Productivity
- Managing a tender for new or replacement Marketing Technology?
- Wanting to assess the performance of the marketing stack?
- Or optimise the performance or the marketing technology?
More on our Digital & Technology Solutions here.
- Considering the savings of taking agency services In-House?
- Wanting to improve agency performance & process?
- Wondering how to improve agency collaboration & performance?
- Or exploring ways to improve advertising production productivity?
More on our Delivery & Implementation Solutions here.
For a full list of TrinityP3 solutions and services, click here.
Or do you have a challenge that is not covered here?
All of our solutions and services are essentially tailored. But if you don’t see the answer to your particular challenge, click here to contact us and speak to one of our consultants about the possibility of a bespoke project.
To talk to a real person about anything on this page, contact us.