“I can’t change the fact that my paintings don’t sell. But the time will come when people will recognize that they are worth more than the value of the paints used in the picture.” ~Vincent van Gogh
Marketing poses a major challenge for procurement because rather than a commodity sourcing process the category is responsible for top-line growth.
And while the focus has been improving productivity through cost cutting, it is impossible to grow revenue and market share with this strategy. Instead, procurement is becoming a commercial partner to marketing to assist in optimising productivity and improving growth.
For more than 15 years we have been helping marketers do this and helping marketing procurement teams address and solve these challenges, so the question is how can we assist you?
What major marketing procurement challenge can we help you solve?
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Or do you have a challenge that is not covered here?
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