“I can’t change the fact that my paintings don’t sell. But the time will come when people will recognize that they are worth more than the value of the paints used in the picture.” ~Vincent van Gogh
No, we’re not drawing direct comparison between the beautiful art of Van Gogh and the somewhat different art of agency procurement.
But the concept of the whole being greater than the sum of the parts does apply to agency-marketer relationships.
Do you want good results – or great ones?
There is a fine line between good work, and great work. Good work covers the bases: great work ultimately delivers great results. It’s as simple as that.
A significant part of what makes a great agency is intangible. Possessing or growing the right mix of human intuition, experience, chemistry and passion to work with your organisation is not straightforward to quantify when you’re considering the merits of your agency contracts, or deciding which agency to work with next.
The journey to great work starts with the first step
If the foundations of an agency agreement are mutually beneficial, the whole can indeed becomes greater than the sum of the parts. Great work can live, breathe and thrive.
When this happens, your agency suppliers can grow into long-term advisors, with intrinsic benefit to your organisation that carries beyond the core transactional scope of their service offering.
At TrinityP3 we recognise that maximising agency performance is not just about lowest cost. Realisation of great work from an agency and marketing team relationship is due to several factors. A great procurement process, construction of a balanced and well-structured agreement with potential reward for great work on both sides – well, that’s the first step.
We can help you select the right path for you and your business
Our consultants have broad experience of agency search and selection, including the development of best-in-class remuneration models. We can run your agency review process for you; we can evaluate your current agreements and relationships, working with you and your marketing team to build the best way forward. We also assess the more quantifiable (and no less important) elements of what an agency does – such as CODB proposals, delivery of media value, FTE structures, payment terms, overheads and salary levels.
For great agencies, the delivery of truly great work represents a Holy Grail of client management and leadership. It should be yours, too.
Below are some of our services, most relevant to you.
Evaluate the strength of your current supplier agreements.
Gain access to our market expertise and experience when re-negotiating a supplier contract, or agreeing a new contract post-pitch.
Strategic Supplier Alignment
Ensure you have the optimal agency roster to deal effectively with your business in the most efficient way possible.
Agency Selection & Pitch
We manage the pitch process for you, helping your marketing team to choose the optimal partner.
Relationship Performance Evaluation – Evalu8ing
Understand, map and improve the intricacies of inter-agency and agency-client relationships.
For a full list of TrinityP3 services, click here.