Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic
The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures ...
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Top 10 misleading statements heard in TV advertising production – Infographic
While many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where ...
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Top 10 ways to ensure the smooth running of your print production projects – Infographic
Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, ...
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Where do those props you paid for end up after the television shoot?
There is a couple I have known for many years that work in the production industry. She is a stylist ...
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How do you get the right production value for your advertising?
When it comes to production values (the perceived quality of the production that is seen on the screen) we are ...
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Are you producing television commercials on a regional basis?
In the past I used to travel to Asia as a cameraman and director to shoot television commercials. I marveled ...
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The financial negligence demonstrated by creative agencies in production
One of the most common causes of frustration for marketers with their creative or content agencies is the cost of ...
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Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air ...
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