There has never been a more exciting or challenging time to be in marketing. Marketers are finding themselves with less budget, fewer resources, greater demands for both short term results and long-term growth, and more options than ever before in a complex and uncertain market. It is definitely a challenge.
We work with our marketing clients to help them identify, optimise and organise the resources they have available. In evolving your marketing efforts, we have found it essential not just to consider your strategy and structure, but also to include organisational culture, capabilities and skills, and process to ensure a sustainable, high performance solution.
Our approach is two-fold – both quantitative and qualitative – for all aspects of assessing your current situation, comparing performance metrics, budget, resource allocations, capabilities and process against your strategic objectives. We then design and explore a range of solutions with you to develop and agree the right approach to deliver the desired results.
But because to every challenge there are always many opportunities, rather than simply making a single recommendation, we prefer to explore the options available and review these with you and your management team to find the bets fit solution for your particular circumstances and the your organisation. This means taking into consideration issues such as culture, disruption, risk and reward in determining collectively the best approach for you.
Discover more on our approach to this challenge here.