Supplier & Roster Management

Supplier & Roster
Management

The relationships between marketing
teams and their suppliers.

Choosing the right path with your agencies always requires consideration.

The relationships between marketing teams and their suppliers – agencies – are often critical to success.

As marketing has evolved, so too have agencies, providing myriad services. The agency landscape is cluttered, competitive and in some places, opaque. IBISWorld reports there is more than 421,600 advertising agency businesses globally.

Choosing the right path with your agencies always requires consideration, because without strong, clear, and balanced agency relationships, marketing teams can waste millions of dollars in muddy scopes, inefficient processes, ineffective communication, and sub-standard outputs. All of which has consequences for marketing performance and commercial outcomes.

Our Marketing Supplier Practice has been advising clients about their agencies for more than 20 years. Whether it’s selecting the right agencies, renewing existing contracts, performance assessment, relationship management, fees or commercial terms and conditions benchmarking, we’ve seen it all and as a result, our capability in this area is second to none.

The areas in our Marketing Supplier Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Agency Selection

Finding the optimal agency partners for your current and
future needs.

Agency Roster

Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.

Agency Commercial

In depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.

High Preforming Teams Roster

Assessment and improvement of your current agency and in-house operations and relationships.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

agency rosters

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

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The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies will make capability additions where needed, simply adding to the legacy structures of the past. Others will vacillate between centralised and decentralised structures and variations in between. What is often required, however, is a rethink and re-evaluation of the marketing structure against the strategy and the requirements of that strategy ...

Our Latest Podcast

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...