Charter for Ethical and Effective Marketing Tender Practices
In the spirit of fostering mutual respect, reducing inefficiency, and building enduring partnerships, all parties involved in this marketing, advertising, and media services tender process agree to the following principles:
1. Transparency and Fairness
- The tender process will be conducted with clear timelines, criteria, and expectations shared upfront.
- All participating agencies will receive equal access to briefing materials, relevant data, and the opportunity to clarify scope or intent.
2. Respect for Resources
- Marketers commit to limiting speculative creative and strategic asks to ensure agencies do not invest disproportionate effort without fair compensation or opportunity.
- Agencies agree to allocate the appropriate senior expertise to respond with insight, not volume.
3. Mutual Accountability
- Feedback will be provided to all participating agencies within a reasonable timeframe, honouring the investment made.
- Agencies will declare any conflicts of interest or resource limitations that may impact performance or delivery.
4. Confidentiality and Trust
- All parties commit to respecting intellectual property, and no ideas or materials will be used without consent or engagement.
- Commercial information disclosed during the process will be kept confidential and treated with integrity.
5. Commitment to Partnership
- This tender is not only a transaction but a step toward a long-term, value-driven relationship.
- The goal is not to ‘win a pitch,’ but to establish a shared vision, grounded in mutual respect and common objectives.
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