Martin Cass on media agencies – Episode 36

In this episode Darren Woolley is joined by Martin Cass, the CEO of MDC Media Partners and Assembly.

We discuss:

• Why there is an enormous lack of trust between media agencies and advertisers?
• Is pursuing complete media transparency the answer?
• Why do so few advertisers use marketing and business performance as a measure?
• How would you define media value in the current media supply chain?
• What is the road ahead for media agencies and their clients?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.