In this episode Darren Woolley is joined by Martin Cass, the CEO of MDC Media Partners and Assembly.
We discuss:
- Why there is an enormous lack of trust between media agencies and advertisers?
- Is pursuing complete media transparency the answer?
- Why do so few advertisers use marketing and business performance as a measure?
- How would you define media value in the current media supply chain?
- What is the road ahead for media agencies and their clients?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
