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In this issue Listen to this discussion on the role and business benefits of sustainable marketing Watch sustainable marketing expert Christopher Sewell talk on benefits for marketers Find out how TrinityP3 can provide you an independent assessment of your marketing sustainability Watch this TrinityP3 Webinar on the challenges for marketers in delivering sustainability

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Newsletter 13 April 2016

Welcome to the 13 April edition of TrinityP3’s e-news


Listen to this discussion on the role and business benefits of sustainable marketing 

Christopher Sewell, sustainable marketing expert at TrinityP3 chats with Darren Woolley on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy. Click here for more information…

Watch sustainable marketing expert Christopher Sewell talk on benefits for marketers

Christopher Sewell is a Senior Consultant at TrinityP3 has burning passion about sustainability, which has seen him develop the CO2Counter to assist companies to measure, monitor and manage their carbon footprint. Here he talks about the opportunities for marketers and their organisations. Watch the video here.

Find out how TrinityP3 can provide you an independent assessment of your marketing sustainability

Climate change is a mainstream social and political topic. It is increasingly becoming an everyday business issue that will affect your marketing communications. Whether it is affecting your bottom line directly or it becomes a corporate reputation and brand risk, your communication strategy and how it reflects your business’s sustainability policy will be one of the keys to future success. Read here on how TrinityP3 can help you assess and plan your sustainable marketing strategy. Click here for more information…

Watch this TrinityP3 Webinar on the challenges for marketers in delivering sustainability

The Paris agreement to work together to keep carbon emissions below 2oC, the question should be asked ‘what does this mean for marketers’? In this webinar from late last year, Christopher Sewell of TrinityP3 shares the issues, concerns and consequences for marketers.  Click here for more information…

What’s Hot

Here are the most read, most shared and most commented articles from the TrinityP3 blog in the past month:
  1. Agile marketing: The promise and the reality 
  2. 7 essential considerations when moving from agency retainer to project fees 
  3. Managing Marketing – Defining media value in a media market obsessed with cost 
  4. The death of the Data Analytics and Marketing divide 
  5. What are Marketing Operations Managers and Chief Marketing Technologists accountable for? 
  6. The death of the customer and consumer marketing divide 
  7. Helen Mirren, Budweiser and commercial production budgets 
  8. How to get more value from your media agency 
  9. Why the CEO should be on social media as the public face of the company 
  10. All-time greatest TrinityP3 marketing management posts 

Most in Demand for this Month

During March marketers asked TrinityP3 to help in the following areas:
  • A Contract review and Remuneration Benchmarking for an International Airport
  • Developing more effective Remuneration model for global skin care company
  • We ran a Brand Agency Pitch for one of the worlds largest online shops
  • Our Perfect Match service was used successfully by a Global leasing company
  • A Multi National dairy company asked us to assess the value of their latest TVC
  • TrinityP3 helped a large University with their agency contracts including negotiation
  • We continued the Global rollout of a new agency remuneration model for a FMCG
  • A SEM Global Benchmarking exercise with a National Tourism organization was completed
  • One of the largest Building and Construction companies got a better understanding of their marketing relationship by using the evalu8ing system

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonials Business Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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