Media is often considered the largest single cost item on any advertiser’s budget. But the fact is that media today is a vast array of channels beyond paid media. Often referred to as P.O.E.S. Paid. Owned. Earned. Shared.
Yes, paid media is the almost exclusive purview of the media agency, but smart marketers and advertisers realize the hidden value to be unlocked in a broader view of this discipline. They also recognize the fact that media value is all about commercial or brand outcomes, rather than cost inputs – in other words, ‘buying the cheapest media’ is no longer the best base from which to operate. Our focus in media is to identify where media value is created, where it is being hidden or lost and importantly, where it can be unlocked and amplified for our clients.
We assess and advise on optimizing media value in the following ways:
- Media Value Operational Review
- Media Industry Advisory
- Media Agency Selection
- Media Agency Commercials
To contact us about our media services, or to discuss a tailored project in one or more of these areas, click here.
