Knowledge, Wisdom, and Tools for Modern Marketing Management
In our unique role of identifying and solving the big challenges facing marketing management, we have built a massive repository of insights and proprietary tools. We believe in sharing our knowledge and wisdom with the industry to drive higher standards of collaboration and performance.
Below you will find our library of white papers, diagnostic platforms, benchmarking tools, and thought leadership, designed to help you navigate the complexities of the modern marketing landscape.
TrinityP3 for FIVE Newsletter
Read the the big news in marketing, media, advertising and tech each week. Subscribe to ensure you never miss an update on industry trends and management wisdom.
State of the Pitch Research
Our regular, data-driven analysis of the pitch landscape. This report tracks the volume, cost, and effectiveness of agency reviews, providing marketers and agencies with critical benchmarks on the health and efficiency of the pitch process. It is essential reading for any brand considering a market review.
New Business Report
Access our definitive annual study on the state of agency new business. Gain insights into pitch trends, success rates, and the evolving dynamics of the client-agency selection process from the agency’s perspective.
TrinityP3 Insights
Search a back library of more than a thousand articles on marketing, media, and advertising management on the TrinityP3 blog.
TrinityP3 Managing Marketing Podcast
Listen, read, and subscribe to the Managing Marketing podcast. Weekly conversations with practitioners and experts in the global marketing ecosystem.
Diagnostic & Performance Tools
Evalu8ing
Our proprietary, online multi-directional relationship assessment tool. Measure the strength of inter-relationships across your entire roster and internal departments to drive high performance.
Agency Register
A vital resource for agencies looking to be found by clients. Ensure your agency’s capabilities and credentials are up to date in our global database.
TrinityP3 Agency Fee Decision Tree
Not sure which remuneration model is right for your partnership? Use our interactive tool to find the optimal fee structure for media, creative, or digital engagements.
Benchmarking & Calculators
Ad Cost Checker
Benchmarks your agency rates and production costs against real-world market data. Ensure your commercial arrangements are competitive and reflect current industry standards.
TrinityP3 Calculators
Determine head-hour rates from salaries, or calculate the true cost of a pitch for the participating agencies. Essential tools for procurement and marketing leads.
Verificom Toolkit
The essential resource for media transparency and contract compliance. A comprehensive suite of tools designed to ensure your media investments are fully accounted for and optimized.
Guides & Standards
Glossary of Terms
The marketing industry is full of jargon and acronyms. Our comprehensive glossary provides clear definitions for the terms that matter in marketing, media, and procurement.
White Papers & Guides
Download our library of free white papers providing in-depth analysis and strategic advice on the major challenges facing the modern CMO.
Marketing Management Books
Choose from our Marketing Management Book of the Year annuals or The Conversations, a curated collection of our best podcast insights, available in paperback and e-book.
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