Lydia Feely

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Lydia Feely

General manager

Lydia brings unique insights and perspective to driving results through improved collaboration and business engagement.

With over 20 years’ experience working with large corporates in Australia and the UK, Lydia has a proven record of developing new and innovative approaches to driving performance.

Her experience in managing, observing and advising across all aspects of these relationships and processes combined with her research into client/ agency relationships whilst completing her Master of Business – Marketing, places Lydia at the forefront of helping businesses achieve better business results through improved collaboration and engagement.

In her career, Lydia has performed a number of senior roles for Vodafone, Telstra, Westpac and Suncorp. In the UK, Lydia was Head of Advertising & Communications, and Marketing Planning for Orange, and Director of CRM for Freeserve (part of the France Telecom Group).

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Recent Articles

Our Latest Podcast:

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Managing Marketing: Navigating The Growing Complexity Of Agency Roster Management

Nathan Hodges, Managing Director of TrinityP3 ANZ, discusses the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making.  Their conversation emphasises the need for marketers to actively manage their agency relationships and adapt ...