TrinityP3 has extensive marketing consultancy experience in automotive procurement, working with some of the biggest names in the automotive category globally, including Volkswagen, Audi, Mini, Mitsubishi, Honda, Toyota, Lexus and more. As a result, we deeply understand the category dynamics and can apply that knowledge to enhance your organisation’s marketing operations.
The automotive sector is navigating significant challenges, including a changing automotive buying culture that is shifting away from traditional dealerships towards an omnichannel experience. Manufacturers also face the complexities of unification, management, and usage of customer data in marketing, coupled with an intensely competitive landscape marked by numerous legacy brands and new market entrants. Consumer considerations, such as EV or PHEV purchases in the context of environmental sustainability, further influence market dynamics.
These challenges, however, also generate significant opportunities. Maximizing these opportunities requires optimal marketing management, ensuring your agency suppliers are the best fit for your requirements, and that your teams are set up for commercial and operational success. This is where TrinityP3 can leverage its market expertise to enhance the outputs and outcomes of your marketing program, particularly through automotive procurement transformation.
Global automotive experience
To see the full list of automotive clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about enhancing your automotive procurement, please contact us here to schedule a consultation.
What does automotive marketing management mean in practice?
It encompasses three specialized marketing consultancy practice areas, each focused on a different part of automotive marketing management.
Our Marketing Optimization Practice focuses on:
- Automotive Marketing Transformation roadmaps, including technology stacks, robust measurement frameworks, and the setup of workflow prioritization tools to drive automotive marketing productivity.
- Automotive Procurement Processes, including automotive procurement transformation, encompassing the construction of RFP and tenders; agency contractual assessment; automotive agency procurement upskilling; and agency commercial and financial benchmarking (resourcing and remuneration).
- Production Consultancy, including comprehensive production evaluation (process and cost) and strategic production transformation consultancy.
Our Supplier and Roster Management Practice focuses on:
- Automotive Agency Selection: Finding the optimal agency partners (creative, media, PR, production, measurement, and more) for your current and future needs.
- Agency Roster: Ensuring that your current automotive agency management, including in-house resources, is efficient, effective, and set to deliver value.
- Agency Commercial: In-depth financial benchmarking of your current agency fee structures against automotive industry benchmarks for resources and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.
- High-Performing Teams Roster: Assessment and improvement of your current agency and in-house operations and relationships across marketing and automotive procurement.
- In-house Agency Assessments: Providing financial modeling, operational benchmarking, and technology evaluation to optimize your in-house agency plans and services.
Our Media Practice focuses on:
- Media Value Operational Reviews: Assessing the strategic and commercial relationship with your current media agency partner, measuring and assessing media value through automotive media spend audit and optimization across paid, owned, earned, and shared channels.
- Media Industry Advisory: Consultative advice across a range of automotive industry topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender: Complete management of your agency tender process, from initial search and selection to appointment and beyond.
- Media Agency Commercial : Assessment and automotive industry benchmarking of agency commercial agreements, contracts, resourcing, and remuneration models and scope of work models.
Managing Automotive Marketing
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