What critical blunders are you making with Influencer Marketing?

Posted on August 13, 2018 by Natalie Giddings
Share
+1
Share14
Shares 28

When consulting with brands and through our yearly audience surveys, we see a vast chasm between the levels of sophistication that influencer marketing has been operationalised within businesses. Where some marketers are in the journey are absolutely worlds apart. Continue reading →

Posted in industry news & trends, marketing process optimisation, social media & digital marketing, strategic management, Uncategorized | Comments Off on What critical blunders are you making with Influencer Marketing?

Book Review: Team of Teams by General Stanley McChrystal

Posted on August 1, 2018 by Darren Woolley
Share
+1
Share17
Shares 51

Okay, so the full title is actually Team of Teams – New Rules of Engagement for a Complex World by General Stanley McChrystal U.S. Army Retired with Tantum Collins, David Silverman and Chris Fussell.  But do not let this put you off as this is not some war story from a retired warrior. Continue reading →

Posted in industry news & trends, marketing process optimisation, strategic management | Comments Off on Book Review: Team of Teams by General Stanley McChrystal

The truth about Agile Marketing is it is not simply faster

Posted on July 30, 2018 by Darren Woolley
Share
+1
Share19
Shares 40

Everyone is talking about Agile Marketing when they really mean agile ways to market. What’s the difference? One is a methodology and manifesto based on test and learn and the other is how to become more nimble and faster to market. Continue reading →

Posted in industry news & trends, marketing process optimisation, strategic management | Comments Off on The truth about Agile Marketing is it is not simply faster

Managing Marketing: How data is making media planning and buying more accountable

Posted on July 27, 2018 by Darren Woolley
Share
+1
Share8
Shares 30

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, industry news & trends, media planning & buying, Podcasts, return on investment, social media & digital marketing | Comments Off on Managing Marketing: How data is making media planning and buying more accountable

Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

Posted on July 25, 2018 by Zena Churchill
Share
+1
Share14
Shares 37

Once, during a performance review I asked my boss, who happened to be the CEO, for negotiation training. He raised his eyebrow quizzically and asked, ‘which supplier do you need this for?’, my response was, ‘oh, I don’t need it for a supplier, I need it so I can better deal with a number of internal teams.’ Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, strategic management | Comments Off on Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

Important questions before taking media in-house

Posted on July 23, 2018 by Darren Woolley
Share
+1
Share7
Shares 31

In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you? Technology and media innovation is making this more feasible. But is it right for you? Depending on the market, the size of the media spend and and the media mix, there appears to be four options for advertisers when it comes to media, either in-house or outsourced. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on Important questions before taking media in-house

Practical advice on navigating the media supply chain (An interview with David Angell)

Posted on July 11, 2018 by David Angell
Share
+1
Share8
Shares 36

Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for an article in Marketing Magazine, the Trust Issue June / July 2018. The interview is provided in full here because it provides a comprehensive view of the practical media advice we provide advertisers and marketers across the globe at TrinityP3. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, strategic management | Comments Off on Practical advice on navigating the media supply chain (An interview with David Angell)

Managing Marketing: Achieving transparency in the murky digital media supply chain

Posted on July 6, 2018 by Darren Woolley
Share
+1
Share14
Shares 44

Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business. Continue reading →

Posted in data & direct marketing, industry news & trends, marketing procurement, media planning & buying, mobile marketing, Podcasts, social media & digital marketing | Comments Off on Managing Marketing: Achieving transparency in the murky digital media supply chain

Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees

Posted on June 25, 2018 by Michael Farmer
Share
+1
Share9
Shares 45

Mexican ad agencies are calculating and negotiating fees based on the amount of content they produce for each client — with fees to be based on Scope of Work size rather than on arbitrary cost benchmarks dictated by clients. The effort is being led by the industry’s trade association, AMAP (they’re like the 4As, only more proactive) and Dentsu Mexican agency Flock, which was the first agency to embrace the concept. Since Scopes of Work are growing, AMAP and Flock reasoned, agency fees should grow as well. They’ve put the concept into action in Mexico. Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends | Comments Off on Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees

Managing Marketing: Talking data, big data, small data, first, second and third party data.

Posted on June 22, 2018 by Darren Woolley
Share
+1
Share9
Shares 46

Will Scully-Power is the Chairman of Datarati and the CEO of Pascal. Here Will and Darren discuss Big Data versus Small Data and the role of first, second and third party data. The role of data in transforming organisations to be customer centric or customer first and how privacy issues around data will be transformed by technology like blockchain. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, Podcasts, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing: Talking data, big data, small data, first, second and third party data.

Managing Marketing: Innovation in the video and film production industry

Posted on June 15, 2018 by Darren Woolley
Share
+1
Share16
Shares 54

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers and their agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high quality productions faster, more accessible and lower cost. Continue reading →

Posted in industry news & trends, marketing procurement, Podcasts, return on investment, television & electronic production | Comments Off on Managing Marketing: Innovation in the video and film production industry

Confused About the Advertising Industry? Who Isn’t? Read On!

Posted on June 13, 2018 by Michael Farmer
Share
+1
Share21
Shares 68

Holding company shares are falling. Their ad agencies are shrinking, with low morale, low salaries and hiring freezes. Accenture and Deloitte are the new, growing competitors. Advertisers are cutting spend but investing in-house. Chief Creative Officers are disappearing, not entirely due to sexual harassment charges. Confused by some or all of this? Read on! Continue reading →

Posted in agency remuneration / compensation, industry news & trends, interesting observations, social media & digital marketing | Comments Off on Confused About the Advertising Industry? Who Isn’t? Read On!

Why B2B companies should focus on marketing and sales, not sales and marketing

Posted on June 8, 2018 by Darren Woolley
Share
+1
Share12
Shares 66

Do you ever wonder why most people say “sales and marketing” in that order? When referring to the growth centre of their business it is typically sales first and then marketing, rather than marketing and then sales. Continue reading →

Posted in industry news & trends, marketing process optimisation, return on investment, strategic management | Comments Off on Why B2B companies should focus on marketing and sales, not sales and marketing

Leadership Trials of the Agency CEO

Posted on June 6, 2018 by Michael Farmer
Share
+1
Share12
Shares 46

We don’t get to pick the era we live in.  We’re human, though, and we dream about other times and other places.  Given a choice, today’s agency CEOs might dream about turning back the clock sixty years or so, when the world — and the ad agency within it — was much simpler and a lot more fun. Television was new and growing in 1958.  There were only 40 million TV households (today’s number is 120 million) and the agency’s creative challenge was how to get better at TV and print — and grow even faster than the post-war economy.   Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, interesting observations | Comments Off on Leadership Trials of the Agency CEO

The cost of moral injury due to unethical behavior in modern business

Posted on June 4, 2018 by Anton Buchner
Share
+1
Share16
Shares 52

I recently attended The Ethics Alliance Sydney Event on Moral Injury in the Workplace. It was an in-depth look at how high stress culture in modern business is giving way to the risk of greater unethical behaviour and causing higher levels of moral injury. It explored these key questions: Continue reading →

Posted in industry news & trends, strategic management | Comments Off on The cost of moral injury due to unethical behavior in modern business