Managing Marketing: The How, What And Where Of In-House Agencies
Chris Maxwell, Australia’s leading in-house agency specialist, talks about the challenges and benefits of in-housing in this podcast. Take a listen.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
industry news & trends
AI driven modelling is both present and future – and media agencies should give up the fight to own it
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
Should agencies adhere to the same ethical, environmental and social standards their clients do?
How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
What does your business do to support Mature Workers?
Mature workers are the heart and lungs of the TrinityP3 business. They are the engine that makes the business concept work. Find out more here.
Is a house style good for advertising agencies?
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
Managing Marketing: How Independent Agencies Win Corporate Clients
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
How long before the change in marketing procurement makes it to APAC?
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
How Marketing Mentors can help you achieve your career goals this year
How important is your New Year’s Resolution? Take this opportunity to join the Marketing Mentor community and become or find a marketing mentor or both.
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Managing Marketing: Brand And Corporate Purpose
In this podcast Mike Chuter defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Take a listen.
Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence
Alastair Herbert shares how his deep-listening robot can uncover insights to help brands sound less generic and position more persuasively. Podcast here.