Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
industry news & trends
Managing Marketing: Mentor Walks and Women In Media
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.
Next steps for ecosystems and marketplaces for brands and business
What’s next for marketplaces and ecosystems? A return to the world of humans, objects, industry and wickeder problems than just how we shop. Learn more here
Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)
In this podcast, Anton Buchner and John James discuss the real life, measurable applications of artificial intelligence for marketing. Listen to it here:
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Real life tips and learnings of applying artificial intelligence in marketing
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
Managing Marketing: The Role Of Creativity In Marketing And Advertising
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
Which Half of my Advertising is Wasted? (It is only half? Or more?)
The advertising industry loves to perpetuate the myth that half of its spend is wasted. Why is this the case and is even more spend wasted in 2019?
Managing Marketing: The Good And The Bad Of Social Media
In this podcast Andrea Edwards the Digital Conversationalist talks about the power of embracing the social more than the media in social media. Listen here.
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.