Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
I think we are witnessing the rise of the agency house style again. Not from the larger network agencies, but from independents. Learn what this all means.
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
How important is your New Year’s Resolution? Take this opportunity to join the Marketing Mentor community and become or find a marketing mentor or both.
In this podcast Mike Chuter defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Take a listen.
Alastair Herbert shares how his deep-listening robot can uncover insights to help brands sound less generic and position more persuasively. Podcast here.