Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
industry news & trends
The advertising industry is stuck in the 1960s – thinking ‘small’
It's time to take the advertising industry to its next stage of evolution. Who will say enough is enough and stand out like Bill Bernbach did back in 1959?
Marketer’s Wishlist 2020 – Industry Myths Busted
What is it that marketers really want? What is a myth and what is reality? What are the answers to some of the industry's biggest questions? Find out here.
Stop flushing money down the toilet with your marketing technology investment
Anton Buchner takes a look at how McDonald's in Australia wasted $3m on a CRM and how it never should have happened if they did the math. Read it here:
Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship
In this podcast Rob Mills explains how measuring the value of sports and entertainment sponsorship has been a long term challenge. Find out more here.
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley talks about the changing face of sports sponsorship and the increasing opportunities for organisations in this podcast. Take a listen here.
Managing Marketing: Brand And Corporate Purpose And Ethics
Jeremy Taylor discusses the role of businesses and brands acting with ethical purpose beyond simply delivering increasing shareholder value. Podcast here.
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Managing Marketing: How To Assign Value To Marketing With AI Models
Henry Innis talks about how cloud computing and advances in deep learning models now help marketers to look forward and predict results. Podcast here.
Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.
Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions
Many advertising agencies are worse off today than they were in the past. What are the correct pathways for improved performance?
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
In this podcast Jared Alessandroni talks of a time when CMOs will have an AI to process, sort, synthesize and provide a point of view. Listen to it here.
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.