Managing Marketing: DE&I in agencies and beyond
Nisha Rajamani discusses the Media Federation of Australia’s DE&I strategy and how to ensure true recognition of diversity in this podcast. Listen here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
industry news & trends
Managing Marketing: Conscious Capitalism, Workplace Behaviours and the ShEqual Movement
Anne Miles of the Suits & Sneakers agency talks about her professional and personal experiences, the ShEqual movement and more in this podcast. Listen here.
Will the Metaverse provide the perfect opportunity to convey a brand’s purpose and values?
For brands that approach it with an open mind, the Metaverse could be a great place to demonstrate a brand’s real values and purpose. Here's an overview.
Managing Marketing: Purpose-Driven Research
Matt Houltham, CMO at Glow, talks about how their platform raises awareness of how a company’s ESG actions affect consumer sentiment. Take a listen here.
Why business is moving from red and blue oceans to green
Ethical consumer spending has hit record levels, no wonder brands are turning attention to the lucrative, growing ethical consumer markets. Learn more here.
Managing Marketing: Agency Independence, Retail Clients and Managing Resignations
Dan Ingall of Big Red Communications, discusses the essence of great retail advertising and retail clients in this podcast. Take a listen here.
Six valuable reasons to become a B-Corp
B Corp certification is evidence that your business is committed to sustainability and ethics. Here’s how B Corp principles bring value to your organisation
Is purpose really what the consumer is seeking?
Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true?
Why ‘purpose’ is replacing ‘profit’ and the triple top line is replacing the triple bottom line
In the new normal, the Triple Bottom Line has been replaced by the more consumer-centric Triple Top Line: purpose, people, planet. Find out what this means.
Should marketing or CSR own the purpose agenda?
Turning a corporate purpose statement into a brand proposition isn't straightforward, especially if it doesn’t align with customer values. Insights here.
Managing Marketing: Deploying Robots to Make Advertising
Guy Wieynk, CEO of AnalogFolk shares his thoughts on how technology can be used in a positive way for marketers and their customers. Listen to the podcast.
The new economics of doing good and the great reset
Why is Stakeholder Economics a better model for companies to improve their sustainability and social responsibility, than focusing on Shareholder Value?
‘Healthy’ habits of highly effective marketers
A LinkedIn post recently asked for a list of the traits effective marketers now need, and the results were varied and polemic. Here are the top responses.
Managing Marketing: The Role of Diversity, Data, Degrees and Food Trends in FMCG Marketing
Katie Saunders discusses how consumer and data trends are helping to shape Simplot’s approach to consumers both traditional and new. Listen to the podcast.
Managing Marketing: The (in)Equality in Australian Advertising
In this podcast, Linden Deathe of Women’s Health Victoria talks about the inequality that exists in the Australian Advertising industry. Take a listen.