PR strategies for agencies to attract new clients
Covid-19 was an equal opportunity disruptor of business. Yet, there’s no better time to ramp up brand awareness than right now using PR. Here's how to do it
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
industry news & trends
Time to take action or face certain death – the choice is yours
Why would we try to manage our declining business, or our business in growth, in the same way we would have managed our old mature business? Insights here.
Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
Managing Marketing: Intellectual Property and Innovation
In this podcast Audrey Dauvet talks about protecting innovative ideas and products and shares the challenges of protecting IP globally. Listen here.
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
Managing Marketing: The Role And Importance Of A Healthy Trade Media
Sonoo Singh talks about the important role trade media plays in championing the industry and also in holding it accountable. Listen to the podcast here.
How to rebalance the origination versus adaption split in marketing today
55% of marketing work is adaption, so why are marketers adapting so much? Is it time to prioritise origination, and pay more for less?
Managing Marketing: Making Older Women Uninvisible In Business
Jane Evans founded the Uninvisibility Project because at a certain age she became invisible in the media, entertainment and her career. Her Podcast is here.
Managing Marketing: Sustainable Brand Purpose
Ben Peacock and Scott Matyus-Flynn of The Republic Of Everyone talk about the rising importance of doing good as being good for business. Podcast here.
Smaller Agencies are a Safer Bet for Larger Clients
Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?
Covid-19: Will it change Marketing?
Most businesses have come around to tossing their 2020 plans out the window as they adjust to the new Covid-19 situation. What will this mean for marketing?
Managing Marketing: Corporate Gaslighting In Advertising
Rob Campbell shares experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault. Learn more in this podcast.
Managing Marketing: Covid-19 And The Importance Of Leadership And Resilience
In this podcast Kylee Stone explains how in this unprecedented uncertainty with disrupted work arrangements, leadership and resilience is key. Listen here.
Managing Marketing: The Challenges Of Global Marketing Implementation
Kevin Freedman talks about the challenges and opportunities facing Global Marketers. Learn about the three evolutions of Global Marketing approaches here.