Marketing Performance Archives - TrinityP3 Global Marketing Management Consultants

Published Jul 7, 2025Marketing Performance, Marketing Processes, Marketing Solutions, Podcasts

Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation

Kate Ferguson, CMO of the Sydney Children’s Hospital Foundation, discusses the transformative strategies implemented there, focusing on integrated fundraising efforts, emotional storytelling, […]

Published Jun 5, 2025Marketing Alignment, Marketing Performance, Marketing Processes, Marketing Technology, Podcasts

Managing Marketing: Creative Connection Is The New Targeting In An AI Fuelled World

Harry Lowes is the Director of ANZ Mid-Market in the Global Business Group at Meta. After long stints at CommBank and Telstra […]

Published May 26, 2025Marketing Performance, Marketing Technology, Media Adtech, Performance Measurement, Podcasts

Managing Marketing: Navigating The Complexity Of The Marketing Technology Swamp

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and […]

Published Apr 15, 2025Marketing Management, Marketing Performance, Podcasts

Managing Marketing: The Challenges Facing Marketing Leaders

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start […]

Published Apr 15, 2025Marketing Performance, Marketing Processes, Marketing Solutions, Marketing Technology, Podcasts

Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie discuss the long […]

Updated Apr 8, 2025 Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Structure, Marketing Performance, Marketing Technology, Performance Measurement

Navigating the chaos – how to avoid the marketing traps around technology, data and measurement

For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity. The tech […]

Published Oct 22, 2024Marketing Alignment Capability, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: B2B Marketing And The Superpower Index Trends

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share […]

Published Apr 11, 2024Apr 3, 2024Marketing Performance, Marketing Technology, Podcasts

Managing Marketing: Marketing Technology And What Is It Good For

Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the […]

Published Apr 4, 2024Apr 3, 2024Marketing Management, Marketing Performance, Podcasts

Managing Marketing: In-House Agency Services, Merging Two Giants, And Working In Bermuda!

Jemma Downey is the Group Head of Commercial Excellence at Asahi Beverages. Before that, she developed a wide-ranging career spanning agencies, marketing, and […]

Updated Mar 8, 2024 Marketing Management, Marketing Performance, Podcasts

Managing Marketing: Portfolios, creativity and consistency in a fickle world

Alana Burnside is the marketing director of the Industry Super Fund group. Alana and David discuss how the famous cupped hands ISA […]

Published Jan 18, 2024Dec 29, 2023Marketing Alignment, Marketing Performance, Podcasts

Managing Marketing: A Broader Role For Creativity In Marketing

Kirsty Muddle is the CEO of dentsu Australia and New Zealand, and Cate Stuart-Robertson (AKA CSR) is the Chief Client Officer at […]

Published Dec 28, 2023Dec 20, 2023Agency Performance, Marketing Performance, Podcasts

Managing Marketing: Advertising And Creativity North Versus South

Dani Bassil started her career in Sydney before migrating to the UK early this century to work in a number of highly […]

Published Dec 14, 2023Dec 6, 2023Marketing Alignment Capability, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: Dealing With Complexity And Uncertainty In Marketing

Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing […]

Published Dec 7, 2023Dec 6, 2023Marketing Alignment, Marketing Performance, Podcasts

Managing Marketing: Closing The Gap By Aligning Marketing To Business

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative […]

Published Nov 21, 2023Nov 6, 2023Marketing Alignment, Marketing Alignment Strategy, Marketing Performance

How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes

I recently read an article stating that the Chief Marketing Officer (CMO) is now the “Chief Metaverse Officer”. Seriously? After chuckling, I […]