TrinityP3 is a leading education marketing management consultancy with extensive experience across the higher education and training sector, both in Australia and globally. We’ve partnered with prominent institutions, including Online Education Services (OES), all of Australia’s prestigious sandstone universities, and many others such as Swinburne, Deakin, and Southern Cross. This deep understanding of the unique dynamics within the education marketing category allows us to apply unparalleled knowledge to your organisation’s specific challenges and goals worldwide.
The global training and education sectors are currently navigating significant headwinds. The declining success of international student recruitment strategies, often due to policy shifts and escalating global competition, has a profound impact on institutional revenue. Concurrently, there’s a pervasive need for the sector to rapidly upskill workforces and adapt curricula to prepare for AI-driven future jobs, demanding agility and foresight in marketing efforts.
However, immense opportunities are emerging through strategic investment in education marketing performance. Leveraging AI and digital transformation offers unprecedented potential to personalize learning experiences, significantly enhance operational efficiency, and expand accessible online and hybrid learning models. A strong focus on skills-based and work-integrated learning is becoming crucial for aligning directly with evolving industry demands. Furthermore, strengthening domestic student engagement through improved affordability and experience, alongside strategic partnerships between government and industry, and an integrated international student recruitment strategy, are vital for building a more resilient and future-ready education system.
Global education experience
To see the full list of higher education and training clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about elevating your education marketing procurement or refining your international student recruitment strategy, please contact us here to schedule a consultation.
What Does Education and Training Marketing Management Mean in Practice?
Effective education and training marketing management, particularly through smart education marketing procurement, refers to three distinct marketing consultancy practice areas, each meticulously focused on a key aspect of optimizing your marketing efforts.
Our Marketing Optimisation Practice focuses on:
- Developing comprehensive Education Marketing Transformation roadmaps, including the strategic assessment and implementation of technology stacks, establishment of robust measurement frameworks, and setting up workflow prioritization tools. These are all designed to deliver exceptional education marketing performance.
- Strategic Education Marketing Procurement, encompassing the precise construction of RFPs and tenders; thorough agency contractual assessment; targeted agency procurement upskilling; and in-depth agency commercial and financial benchmarking (including resourcing and remuneration models) specifically tailored for the education sector.
- Specialized Production Consultancy, offering comprehensive production evaluation (process and cost) and strategic production transformation consultancy for all educational content and campaigns.
Our Supplier and Roster Management Practice focuses on:
- Agency Selection: Identifying the optimal agency partners (creative, media, PR, production, measurement, and more) perfectly aligned with your current and future education marketing performance
- Agency Roster: Ensuring that your current education marketing agency management, including invaluable in-house resources, operates with maximum efficiency, effectiveness, and is positioned to deliver sustained educational marketing value.
- Agency Commercial: Conducting in-depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a comprehensive range of other advisory services on your agency commercial arrangements.
- High-Performing Teams Roster: Providing assessment and improvement strategies for your current agency and in-house operations and relationships, fostering a collaborative and high-impact marketing ecosystem.
- In-house Agency Assessments: Delivering meticulous financial modeling, operational benchmarking, and technology evaluation to optimize your in-house agency plans and services within the unique context of education.
Our Media Practice focuses on:
- Media Value Operational Reviews: Critically assessing the strategic and commercial relationship with your current media agency partner, and rigorously measuring and assessing media value creation and optimization across paid, owned, earned, and shared channels, directly impacting your education marketing performance.
- Media Industry Advisory: Offering expert consultative advice across a critical range of topics pertinent to the education sector, including media transparency, environmental sustainability, data privacy, and ad-fraud prevention.
- Media Agency Tender: Providing complete management of your agency tender process, from initial search and selection to successful appointment and ongoing support, ensuring optimal education marketing procurement for your media investments.
- Media Agency Commercial: Conducting thorough assessment and benchmarking of agency commercial agreements, contracts, resourcing, and remuneration models, along with scope of work models, to maximize the return on your media spend.
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