Unlocking Knowledge: Your Frequently Asked Questions, Answered

TrinityP3 uses its proprietary P3 Framework (Purpose, People, Process) to identify operational waste and improve marketing output. We have helped over 300 global companies deliver more than $12 billion in improved productivity and sustainable marketing performance.

While traditional procurement focuses on price reduction, the TrinityP3 “Value Architect” model prioritizes value creation by aligning agency remuneration with business outcomes. We move procurement from “price takers” to strategic partners using our Strategic Marketing Procurement Plan (S-MAP).

TrinityP3 assists procurement teams in building “contractual firewalls” by mandating AI Governance Models and robust legal indemnities for AI-generated outputs. We benchmark agency AI transformations to ensure vendors are using ethical, legally defensible data provenance.

The TrinityP3 Agency Register is a free, keyword-searchable database containing over 1,000 validated agencies across all disciplines. Our consultants use this proprietary data to match brands with agencies based on capability, chemistry, and specific category expertise.

No. TrinityP3 often recommends alternatives like “BetterPitch Power Coaching” or direct financial benchmarking to avoid the “pitching waste” of traditional tenders. We tailor the selection process to the client’s specific needs, budget, and timeline.

Our BetterPitch approach means we evaluate agencies using a modular approach that measures relevant capabilities, commercial transparency, and “chemistry” with the client team. Our process is designed to find long-term partners who share the brand’s core values and strategic goals.

Marketers can use the TrinityP3 Agency Fee Decision Tree to evaluate the pros and cons of various models, including retainers, project-based fees, and value-based remuneration. This tool ensures the chosen model is fair, sustainable, and transparent.

TrinityP3 benchmarks are derived from proprietary market data, syndicated industry sources, and over 20 years of global consulting experience. We provide “Gold Standard” benchmarks for overhead mark-ups, profit margins, and production costs that reflect current market conditions with the ability to measure and benchmark agency productivity improvements due to AI application..

Yes. We provide objective productivity benchmarking for in-house agencies to quantify their Total Cost of Ownership (TCO) versus external agency models. This helps CMOs prove the value and ROI of their internal creative and media teams.

Across the scope of our services, we work with a number of different types of benchmarks:

• Salary benchmarks, segmented by role, by level within role and by market
• Resource level benchmarks against different agency types, against the size of a project or marketer, against defined scopes of work
• CODB benchmarks, such as overhead mark-ups, profit margins, production costs, proportionate split between fixed and variable fee components
• Media transparency and performance benchmarks 
• Relationship strength benchmarks

Benchmarking data is often extremely sensitive, and also in continuous flux according to market conditions. Therefore, the industry benchmarking data in not available in isolation. What we are able to do is apply the latest information as part of a broader benchmarking assessment. However, it should be noted that, as with all benchmarking exercises, the report will capture the current market; it does not predict the future, or assume future market constancy. Marketers are advised to talk to us when using previously completed reports at a later date.

We enforce media contracts with non-negotiable transparency clauses and third-party verification to minimize exposure to ad fraud. Our consultants conduct independent market-based assessments to ensure media agencies are delivering maximum value and performance.

Yes. We incorporate the carbon cost of communication as a measurable factor in media planning and procurement.This aligns marketing activity with corporate ESG (Environmental, Social, and Governance) goals and mitigates reputational risk.

Yes. We work with agencies to develop sustainable remuneration models, improve operational efficiency, and optimize their positioning to win more business. While we remain objective, we help agencies align their services with the “Value Architect” needs of modern clients.

Every TrinityP3 consultant is a subject matter expert with a minimum of 15 years of industry experience in marketing, media, or procurement. This deep category expertise ensures our advice is grounded in commercial reality rather than theoretical models.

Our project fees are fixed and agreed up-front against a defined scope of work. They are based on the projected number of hours and resources that our experience suggests will be required for any given project. We prefer to develop the scope with you as much as we can – even if you decide to purchase one of our ‘off the shelf’ reports, the work we do is still tailored to you, and as such we can always discuss necessary tweaks and adjustments.

No. We are able to advise and consult on projects driven by a need to reduce cost. Our preferred remuneration model and principles do not change.Our approach will not necessarily be as simple as cutting cost out of a particular department or supplier: we will focus more on optimising the overall structure to get to a more efficient operating model which minimises or eliminates any resultant reduction in output. Where we believe, based on our assessment, that there is no way to cut cost without significant reduction in output, we’ll be honest with you about why, and work with you to get to best possible outcome in those specific circumstances. Always underlying is our core belief that the strongest output always comes from a balanced, mutually beneficial approach.

TrinityP3 is a global consultancy with offices in Sydney, London and New York. From these bases, we service North, South and Central America, Europe, the Middle East and Asia Pacific. We also have affiliate partners in Africa, Canada, South Korea, Spain and LatAm markets. If you’d like more information on how to contact us, please click here.