Marketing, as a function within organizations, has never been more complex.
Our extensive work with marketers in multiple categories, sizes, and types of organizations tells us that the marketing function is often challenged with adapting to the future while simultaneously dealing with the present state, including entrenched perspectives on what marketing is or should be.
There’s a good deal of confusion. And organizations often need a considered and objective third-party perspective to help them align themselves on the right path. Be it measuring effectiveness, optimizing technology integration and performance, ensuring data value is being realised and yet securely protected, or ensuring marketing is given the appropriate prioritization within the organization.
This is where our experience working with procurement teams is invaluable. Procurement can provide marketers with an in-house commercial partner, where procurement is able to pivot beyond sourcing and savings into optimizing marketing’s role as a value-creation function.
And in an environment where marketing production grows as a cost on the marketing budget, we see opportunities for marketers to take a more proactive role in this investment, either bringing this function in-house, as an extended workbench or outsourced.
This is where TrinityP3 can help. Using a blend of experience, tried and tested methods and procedural rigor, we work with clients both to plot the course and align the executive body around that course to deliver improved performance and productivity.
The areas in our Marketing Operations Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.
In the complex world of media, we wanted to ensure we ran a strong, competitive tender that would allow us to reach the best decision for our business in a timely fashion. Our internal expertise had gaps and so, we met with TrinityP3 to shape an engagement that augmented our own processes and helped along each step. With their critical IP and Ellie’s immense expertise, this engagement has delivered great value for us at each step. Ellie helped us run a comprehensive and fair process that respected the participants, allowed us to gather the information we needed, understand market insights and ultimately end up with a great partner. I would be happy to recommend Trinity P3 and gladly engage them again for future tenders.
We have a long-standing and productive relationship with our media agency, but after several changes on the agency side and looking to provide due diligence before continuing the relationship, we approached TrinityP3 to provide an independent market-based assessment of the current arrangement and relationship. Their commercial review approach provided us not only with the assessment we needed to continue comfortably, but also gave us a list of issues and actions to address both within our team and process and for the agency to provide improved media value and performance. It meant we could avoid the costly disruption of a tender process, and at the same time provide the organisation with robust evidence for the case of maintaining the status quo.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Case Study
Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study
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