A few of the more interesting questions we answer for our clients:
How can we tell we are getting the best media value for our spend?
What is the best way to approach media agency benchmarking?
When should we considering bringing some or all of our media in-house?
Working with your media agency to deliver best possible value can be a minefield. The complexity of media and the work of media agencies have exponentially increased in recent years.
Setting up yourselves and your agency for success is critical. After all, the largest part of your overall marketing budget is likely to be spent on paid media activity. The good news is that achieving this success does not have to involve a lengthy, disruptive and costly pitch process.
The benefits of maintaining a high-caliber approach to agency operations include:
- A higher performing and higher quality agency team
- Higher motivation
- Stronger relationships
- Improved outputs
- Optimal commercial outcomes
Our Media Agency Operational Review utilizes senior consultants with extensive media agency experience, coupled with significant consultancy expertise. Using a diagnostic framework coupled with detailed documentary discovery and qualitative metrics, we build range of implementable recommendations that will improve the value gained from your media agency. Our assessment covers several areas:
- Transparency of operating structures and methods
- Quality of client team management and engagement with agency
- Quality of agency account leadership and management
- Methods employed across the digital media supply chain
- Quality of agency outputs – strategic, planning, media trading, financial
- Overall agency value
We’ll leave you with an insightful, detailed, and useable report and roadmap to greater success with your media agency.
Often, this approach can be a far less disruptive way of ensuring your agency is kept on track than the alternative of instigating a pitch process.
We can package an Agency Assessment to include Fee Benchmarking and Contractual Assessment, or other elements of commercial structure, if required .
Contact us about a Media Agency Operational Review or to discuss a tailored project in one or more of these areas.
