The slow motion train wreck that is the media rebate and transparency crisis
The recent K2 Report on media transparency and rebates commissioned by the ANA has articulated what we have observed in ...
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What can marketers do now to manage brands through the media transparency debate?
There’s an old saying. If it swims like a duck, and quacks like a duck, then even if it’s not ...
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The K2 Intelligence Media Report: Rebate-Gate or Stalemate-Gate?
Earlier this week, the investigative company K2 Intelligence, on behalf of the ANA, issued a report entitled ‘An Independent Study ...
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You want transparency from your media agency? Look at your own behaviour first
The most hated man in media? Or simply the most honest? I read with interest the recent interview with Jon Mandel, the ...
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What are the biggest issues facing the media industry?
This post was updated on October 24, 2018 to reflect the industry changes that have occurred since. Later in the ...
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What are the biggest issues and challenges facing media today?
This post was updated on October 24, 2018 to reflect the industry changes that have occurred since. Primarily it was ...
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