Media Advisory & Value Consultancy

Media
Practice

The practice of planning and buying media, once
relatively simple, is now extremely complex

Our media practice focuses exclusively on these challenges…

Delivering tailored commercial and operational assessment of media agency outputs and relationships, designed to optimize the value of agency outputs to your organisation.

The practice of planning and buying media, once relatively simple, is now extremely complex. Particularly if you are looking to optimise media value beyond paid into owned, earned, and shared. Media agency services have evolved to deliver, but challenges around the efficiency and effectiveness of the media budget remain.

In the specialist area of media and media agencies, we have both extensive data and over 50 years of combined international experience in our consultant base, which we bring to bear on media-related projects.

The areas in our Media Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Media Agency Operational Reivews

Measuring & assessing media value creation and optimisation across paid, owned, earned, and shared.

Media
Industry Advisory

Confidential advice on understanding and addressing the multitude of issues impacting media value.

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Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

minimun spend

Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study

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The Brief This client engaged TrinityP3 to determine whether minimum investment thresholds should be established for their marketing allocations to ensure campaigns deliver a meaningful impact. With finite budgets distributed across a diverse portfolio and increasing pressure for accountability, the core question was: are smaller, fragmented marketing investments diluting effectiveness, and should funding be consolidated to achieve stronger outcomes? Client Strategic Requirement The client required a framework to guide marketing investment decisions across a spectrum of small and large product categories. Specifically, they needed to: Determine viability: Identify whether a "minimum effective spend" level exists to trigger significant consumer behavioural ...

Our Latest Podcast:

amanda connors

Managing Marketing: How To Thrive With A Diverse Marketing Career

Amanda Connors, a seasoned marketer with a diverse career spanning retail, banking, and wellness. Amanda discusses the challenges and transformations in marketing, the importance of resilience, and the strategies she has employed to build successful brands.  From her early days at Myer to her impactful role at Priceline and beyond, ...