The TrinityP3 for Five Newsletter

TrinityP3 for FIVE Newsletter

The five essential stories of the week and why they matter

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Each week TrinityP3 curates the TrinityP3 for FIVE newsletter which gives you the five things you should read this week. The newsletter is a digest which comes every Sunday and gives you five minutes of reads to prepare you for the week ahead.

You can subscribe here or sign up to the LinkedIn version here

See previous editions below:

1123 (1)
CMO on what’s next for Hold Cos in the face of more challenges – Nov 23
1116 (1)
Black Friday: Seller beware? | Menulog mourned by media owners | Kevin the Carrot delivers a lesson for marketers – Nov 16
1109 (1)
Betoota vs Sportsbet | AI proves it still needs a human in the loop | John Lewis’ tearjerker | Mapping newsfluencers – Nov 9
1102 (1)
Brands flock to Reddit | Employees become social brand advocates | Copyright wars: Govt v AI Tech giants – Nov 2
1026 (1)
Is social media actually solo media? | AWS outage highlights brand vulnerability | Business unprepared for rise of agentic AI – Oct 26
1019 (1)
Is the CMO an endangered species? | Streamer loses + in punctuation war | Influencer burnout a marketer problem? | News Corp vs Atlassian – Oct 19
1012 (1)
Is TikTok scrolling a drug? | Google ad tech empire in jeopardy | The role of strategy in AI era | HoldCos to arbitrage retail media – Oct 12
1005 (1)
OMG looks to put the pieces together | AI loses its ‘ick’ factor | Brand-building era for ChatGPT & Co – Oct 5
0928 (1)
F List names and shames agencies | Trump causes Tylenol brand crisis | Free speech test as Kimmel returns | UK guidance on govt pitches – Sep 28

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Managing Marketing: The Importance Of Measuring Advertising Agency Operational Performance

John Minty has more than two decades of agency operational experience as a CFO and COO, both in the US and Australia, for many of the major agency brands. In the 21st century, the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, ...
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