Craig Sullivan

Craig Sullivan brings more than 30 years of advertising and marketing experience, including over two decades leading Pacific Communications, the in-house agency supporting Allergan and AbbVie.

As President of Pacific Communications, Craig led a team of approximately 300 people responsible for developing and delivering marketing communications across a broad portfolio of pharmaceutical and healthcare brands. Over his career, he has helped launch and market dozens of brands while overseeing agency strategy, creative development, client relationships, operations and financial performance.

Having spent much of his career leading an agency within a large global organization, Craig brings a unique perspective on what makes agencies successful and where things can go wrong. He understands the challenges of building effective teams, allocating resources, managing costs and balancing the expectations of marketing leadership with the realities of agency operations.

Craig’s approach is straightforward and practical, shaped by years of leading teams, solving problems and finding ways to help agencies and their clients work better together.