Kate Gunby

Kate Gunby

Senior Global Consultant

Kate is an experienced marketing analytics practitioner with a passion for evidence-based marketing.

Kate has over 25 years experience in research, marketing analytics and technology having held senior positions for large multinational groups including

Millward Brown (Now Kantar) and Omnicom Media Group as well as local Australian companies.

With a background in statistics and econometric modelling she has deep knowledge of how to get the maximise value of data and technology as well as some of the common pitfalls. She has applied her skills to market mix modelling, segmentation as well as digital transformation projects.

Alongside her consultancy work Kate has recently completed a PhD in marketing at the University of Sydney with a focus on how best to combine traditional brand tracking approaches with digital performance measures. She still plays an active role at the university teaching marketing insights and marketing analytics.

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Recent Articles

Our Latest Podcast:

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Managing Marketing: Two Sides Of The Marketer And Agency Divide

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group.  Katie shares her experience transitioning from an agency leadership role to a client role, exploring the cultural shifts and challenges ...