Kate Gunby

Kate is an experienced marketing analytics practitioner with a passion for evidence-based marketing.

Kate has over 25 years experience in research, marketing analytics and technology having held senior positions for large multinational groups including

Millward Brown (Now Kantar) and Omnicom Media Group as well as local Australian companies.

With a background in statistics and econometric modelling she has deep knowledge of how to get the maximise value of data and technology as well as some of the common pitfalls. She has applied her skills to market mix modelling, segmentation as well as digital transformation projects.

Alongside her consultancy work Kate has recently completed a PhD in marketing at the University of Sydney with a focus on how best to combine traditional brand tracking approaches with digital performance measures. She still plays an active role at the university teaching marketing insights and marketing analytics.