TrinityP3 has extensive marketing consultancy experience working with some of the biggest names in the healthcare (including healthcare products, beauty, pharmaceuticals) category globally, including Beiersdorf, Johnson & Johnson/Kenvue, Novartis, Reckitts, GSK, Kimberly Clark and more. As a result, we deeply understand the category dynamics and can apply that knowledge to your organisation.
Across all sectors, healthcare digital transformation is both a challenge (requiring significant investment in infrastructure, data security, and interoperability) and a massive opportunity (enabling telehealth, e-commerce, virtual try-ons, remote monitoring, and personalized experiences). AI and data analytics are revolutionizing operations, from drug discovery and diagnostics to hyper-personalized marketing and beauty brand supply chain optimization, but demand new talent and ethical frameworks.
Consumer demand for holistic well-being is escalating, driving growth in preventative health, mental wellness solutions, and longevity-focused products, while also pushing brands towards greater transparency, sustainability, and ethical practices in sourcing, manufacturing, and product claims. The aging global population and the rising prevalence of chronic diseases are increasing demand for innovative solutions across healthcare and pharma. However, rising costs, talent shortages, and complex, evolving regulatory landscapes remain persistent challenges, particularly in healthcare and pharmaceuticals, requiring robust strategies for financial sustainability, workforce development, and global pharmaceutical marketing compliance amidst intensifying pricing pressures and supply chain volatility.
Global Health, Beauty & Pharma experience
To see the full list of healthcare (including healthcare products, beauty, and pharmaceuticals) clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about optimizing your pharmaceutical marketing procurement or navigating healthcare digital transformation, please contact us here to schedule a consultation.
What does healthcare, beauty, and pharmaceuticals marketing management mean in practice?
It refers to three marketing consultancy practice areas, each focused on a distinct aspect of healthcare (including healthcare products, beauty, and pharmaceuticals) marketing management, with a strong focus on pharmaceutical marketing procurement.
Our Marketing Optimisation Practice focuses on:
- Marketing Transformation roadmaps, including technology stacks, measurement frameworks and set-up of workflow prioritization tools to drive healthcare digital transformation.
- Pharmaceutical Marketing Procurement Processes, including construction of RFP and tenders; agency contractual assessment; agency procurement upskilling; and agency commercial and financial benchmarking (resourcing and remuneration).
- Production Consultancy, including production evaluation (process and cost) and production transformation consultancy.
Our Supplier and Roster Management Practice focuses on:
- Agency Selection: Finding the optimal agency partners (creative, media, PR, production, measurement, and more) for your current and future needs, with an understanding of pharmaceutical marketing compliance.
- Healthcare Marketing Agency Management: Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.
- Agency Commercial: In-depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.
- High Performing Teams Roster: Assessment and improvement of your current agency and in-house operations and relationships.
- In-house Agency Assessments: Providing financial modeling, operational benchmarking, and technology evaluation to your in-house agency plans and services, supporting beauty brand supply chain optimization.
Our Media Practice focuses on:
- Media Value Operational Reviews: Assessing the strategic and commercial relationship with your current media agency partner, measuring and assessing media value creation and optimization across paid, owned, earned, and shared channels, ensuring pharmaceutical marketing compliance in media spend.
- Media Industry Advisory: Consultative advice across a range of topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender: Complete management of your agency tender process, from initial search and selection to appointment and beyond.
Health, Beauty & Pharma Case Study
Managing Health, Beauty & Pharma Marketing
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