This year’s Marketing Management Book of the Year – over 200 pages covering the most popular topics in the category, including Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement. Plus there are a huge range of topics from the TrinityP3 past and present inposts by Darren Woolley, TrinityP3 Founder and CEO, Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management. And last but not least, Stephan Argent, President of Argedia Group and Marketing FIRST Forum partner providing his views of the issues.
But do not take our word for it, here is what the industry has to say:
Trinity P3’s Top 50 Marketing Management Posts is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.
Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International
TrinityP3’s Darren Woolley has developed an enviable track record of providing timely, relevant, thoughtful leadership for the marketing community. TrinityP3’s guidance suggestions and pragmatic best practice tools transcend geographic boundaries and travel globally.
Tom Finneran, EVP, American Association of Advertising Agencies (4A’s)
Darren is a bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates his very generous spirit and deep knowledge of the industry.
Debbie Morrison Director of Consultancy & Best Practice, ISBA – The Voice of British Advertisers
TrinityP3 is at the apex of thought-leadership in the global marketing community. Their blog is a ‘must read’ for those who want to dispel marketing myths and perceived industry wisdom, and instead get a firm grip on the biggest business challenges facing the real practitioners.
Steve Lightfoot, Senior Manager – Global Marketing Procurement, World Federation of Advertisers (WFA)