At TrinityP3 over the past two decades, we have witnessed the major changes and challenges that have presented themselves to the media industry. Technology and the digitisation of media have led to a significant increase in channels and media options. At the same time, advertising budgets have faced significant downward pressures, and in many cases, they have been reduced in real terms.
So, in mid-2015, when I was considering starting the Managing Marketing podcast, it was natural – in fact, it was essential – for media to play a significant role in the discussions. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by smart media strategy, and the many challenges facing media owners, advertisers and their agencies today.
The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.
This is the second book of those conversation to acknowledge and to celebrate those marketers and advertising professionals who contribute to making media great.