Mastering Marketing Procurement in Retail and E-commerce for Sales Growth
TrinityP3 has extensive retail and ecommerce marketing consultancy experience, working with some of the biggest names in the retailing and e-commerce category globally, including American Eagle Outfitters, TK Maxx, The Iconic, Kmart, 7Eleven, Pandora and more. As a result, we deeply understand the category dynamics and can apply that knowledge to your organisation.
The retail and e-commerce sectors face core challenges, including persistent cost inflation throughout the value chain and fragile global supply chains impacted by geopolitical tensions. Retailers are grappling with an escalating customer acquisition crisis due to rising ad costs and a “return rate explosion,” alongside intense market competition and complex regulatory compliance requirements.
However, immense opportunities stem from digital transformation. The pervasive use of AI and automation is revolutionizing operations, from hyper-personalized marketing and virtual try-ons to optimized inventory. Social commerce is rapidly becoming a primary shopping channel. Strong global demand for sustainable and ethical products and practices creates new market segments. Finally, the continued growth of e-commerce, mobile commerce, and omnichannel retail strategy optimization allows retailers to provide seamless, convenient, and tailored shopping experiences crucial for capturing market share.
Global retail and e-comm experience
To see the full list of retailing and e-commerce clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about optimizing marketing procurement in retail or your retail marketing procurement strategy, please contact us here to schedule a consultation.
What does retailing and e-commerce marketing management mean in practice?
It refers to three marketing consultancy practice areas, each focused on a distinct aspect of marketing procurement in retail and e-commerce management.
Our Marketing Optimisation Practice focuses on:
- Retail Marketing Transformation roadmaps, including technology stacks, measurement frameworks, and the setup of workflow prioritization tools to deliver your retail marketing procurement strategy.
- Retail Marketing Procurement Strategy, including construction of RFP and tenders; agency contractual assessment; agency procurement upskilling; and agency commercial and financial benchmarking (resourcing and remuneration) to optimize omnichannel retail strategy.
- Production Consultancy: Including production evaluation (process and cost) and production transformation consultancy.
Our Supplier and Roster Management Practice focuses on:
- Retail Agency Selection: Finding the optimal agency partners (creative, media, PR, production, measurement, and more) best suited to deliver your current and future omnichannel retail strategy needs.
- Retail and E-commerce Agency Roster Management: Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.
- Agency Commercial: Assessment and improvement of your current agency and in-house operations and relationships.
- High-Performing Teams Roster: Assessment and improvement of your current financial services marketing agencies and in-house operations and relationships.
- In-house Agency Assessments: Providing financial modeling, operational benchmarking, and technology evaluation to optimize your in-house agency plans and services.
Our Media Practice focuses on:
- Media Value Operational Reviews: Assessing the strategic and commercial relationship with your current media agency partner, measuring and assessing retail media performance management and value creation, and optimization across paid, owned, earned, and shared channels.
- Media Industry Advisory: Consultative advice across a range of topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender: Complete management of your agency tender process, from initial search and selection to appointment and beyond.
- Media Agency Commercial: Assessment and benchmarking of agency commercial agreements, contracts, resourcing, remuneration models and scope of work models.
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