Supplier & Roster Management

Supplier & Roster
Management

The relationships between marketing
teams and their suppliers.

Choosing the right path with your agencies always requires consideration.

The relationships between marketing teams and their suppliers – agencies – are often critical to success.

As marketing has evolved, so too have agencies, providing myriad services. The agency landscape is cluttered, competitive and in some places, opaque. IBISWorld reports there is more than 421,600 advertising agency businesses globally.

Choosing the right path with your agencies always requires consideration, because without strong, clear, and balanced agency relationships, marketing teams can waste millions of dollars in muddy scopes, inefficient processes, ineffective communication, and sub-standard outputs. All of which has consequences for marketing performance and commercial outcomes.

Our Marketing Supplier Practice has been advising clients about their agencies for more than 20 years. Whether it’s selecting the right agencies, renewing existing contracts, performance assessment, relationship management, fees or commercial terms and conditions benchmarking, we’ve seen it all and as a result, our capability in this area is second to none.

The areas in our Marketing Supplier Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Agency Selection

Finding the optimal agency partners for your current and
future needs.

Agency Roster

Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.

Agency Commercial

In depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.

High Preforming Teams Roster

Assessment and improvement of your current agency and in-house operations and relationships.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

PR Partners for advertising

Engagement Agreements to align expectations and performance – Three case studies

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Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace with the changes and complexity. Over the past decade and more we have seen many marketers still relying on the assumption that the relationship they have will their agencies will naturally manage to work itself out. At the same time, we have witnessed an increase in complaints from marketers over the fact that their agencies struggle to work or collaborate together. We have also witnessed ...

Our Latest Podcast

Managing Marketing: The State Of The Media Pitch In Australia

Managing Marketing: The State Of The Media Pitch In Australia

Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country's most high-profile media pitches. Based on the State of The Pitch Australia Research results, he is here to discuss the implications for media agencies and their pitches. Since the ...