We are the subject matter expert consultants at TrinityP3 Global Marketing Management Consultants. Each one of us has more than ten years experience working in marketing, media and advertising. We work with marketers, procurement and agencies to improve marketing productivity and performance by solving the six major challenges facing marketing today.
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
At the risk of adding to advice clutter, we present the best business advice we were ever given as told by the TrinityP3 Consultants. Find inspiration here.
Recently we have been engaged in reviewing agency roster structures and agency remuneration arrangements to deliver a number of improvements. Learn more:
What was the main trend that affected marketing this year? What will most impact marketing in 2018? Find out what the TrinityP3 consultants think here:
Many advertisers go through a long process to select a new agency, but fail to define the relationship with an engagement agreement. Here's why they should:
More marketers are looking at how to set and apply their budgets against performance metrics than ever before. Here are 3 case studies on how to do it well.
Is your business using technology to optimise marketing performance to its fullest capacity? Read how we helped optimise technology in these 3 case studies.
Finding an agency is becoming more complex as brands move from audience segments and advertising to customer data driven insights. Read 3 case studies.
Businesses change marketing strategies to meet changes in the market, but marketing structures often remain the same. The 2 must be aligned as detailed here