Supplier & Roster Management Consultancy

Supplier & Roster
Management

The relationships between marketing
teams and their suppliers.

Choosing the right path with your agencies always requires consideration.

The relationships between marketing teams and their suppliers – agencies – are often critical to success.

As marketing has evolved, so too have agencies, providing myriad services. The agency landscape is cluttered, competitive and in some places, opaque. IBISWorld reports there is more than 421,600 advertising agency businesses globally.

Choosing the right path with your agencies always requires consideration, because without strong, clear, and balanced agency relationships, marketing teams can waste millions of dollars in muddy scopes, inefficient processes, ineffective communication, and sub-standard outputs. All of which has consequences for marketing performance and commercial outcomes.

Our Marketing Supplier Practice has been advising clients about their agencies for more than 20 years. Whether it’s selecting the right agencies, renewing existing contracts, performance assessment, relationship management, fees or commercial terms and conditions benchmarking, we’ve seen it all and as a result, our capability in this area is second to none.

The areas in our Marketing Supplier Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Managed Agency Selection

Finding the optimal agency partners for your current and
future needs.

Agency Roster Management

Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.

Agency Commercial Evaluations

In depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.

High Preforming Teams

Assessment and improvement of your current agency and in-house operations and relationships.

In-House Agency

If you are considering developing, planning to expand or simply managing an in-house team, we provide the advice, financial modelling and industry benchmarking you need.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

martech and data (1)

Advising a Financial Services company on their Martech and Data for customer engagement – Case Study

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Challenging problem TrinityP3 is not always known for independent advisory on marketing and advertising technology. However, over the past 18 months we have been helping more and more marketers optimise their approach to martech and adtech as an enabler of their marketing strategy. This particular tier 1 marketing client is focused on uplifting their customer engagement capability. From the utilisation of first-party data (1PD), greater cross-channel smarts, and AI to improve acquisition, through aligning techniques, tools and targeting to create better customer experiences. A clear requirement, however, not a simple solution. They were part way through evolving from multiple business ...

Our Latest Podcast

ellie-angell

Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant

Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including emotional tolls, the role of procurement, and the importance of clear communication and feedback.  The TrinityP3 State of the Pitch report has shone a light into the pitching ...