Supplier & Roster Management

Supplier & Roster
Management

The relationships between marketing
teams and their suppliers.

Choosing the right path with your agencies always requires consideration.

The relationships between marketing teams and their suppliers – agencies – are often critical to success.

As marketing has evolved, so too have agencies, providing myriad services. The agency landscape is cluttered, competitive and in some places, opaque. IBISWorld reports there is more than 421,600 advertising agency businesses globally.

Choosing the right path with your agencies always requires consideration, because without strong, clear, and balanced agency relationships, marketing teams can waste millions of dollars in muddy scopes, inefficient processes, ineffective communication, and sub-standard outputs. All of which has consequences for marketing performance and commercial outcomes.

Our Marketing Supplier Practice has been advising clients about their agencies for more than 20 years. Whether it’s selecting the right agencies, renewing existing contracts, performance assessment, relationship management, fees or commercial terms and conditions benchmarking, we’ve seen it all and as a result, our capability in this area is second to none.

The areas in our Marketing Supplier Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Agency Selection

Finding the optimal agency partners for your current and
future needs.

Agency Roster

Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.

Agency Commercial

In depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.

High Preforming Teams Roster

Assessment and improvement of your current agency and in-house operations and relationships.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

Media Agency Pitch Management for the Higher Education Sector - Case study

Media Agency Pitch Management for the Higher Education Sector – Case study

/
Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, which necessitated rapid evolution of media planning and buying. TrinityP3 Solution TrinityP3 drove a pitch project bespoke to the needs of our client. Over and above the norms of process and due diligence, we worked specifically to develop; Briefing materials and assessment framework throughout the process are designed to enhance our ability to see the right agency for now and future evolution while ensuring a ...

Our Latest Podcast

Managing Marketing: The Rise Of Retail Brand And Brand Experience

Managing Marketing: The Rise Of Retail Brand And Brand Experience

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...