Optimizing Telco Marketing Procurement for Global Success
TrinityP3 has extensive telco marketing procurement experience, working with some of the biggest names in the telecommunications category globally, including Vodafone, Singtel Optus, Vocus, Telenor, and Telus. As a leading telco marketing management consultancy, we deeply understand the category dynamics and can apply that knowledge to your organisation.
The telecommunications sector faces complex challenges such as intense competition and customer churn. Key issues include the unification, management, and usage of customer data in marketing, particularly within a highly regulated industry. Telcos also grapple with perception issues like poor customer service or technology, compounded by the increasing power of consumers to publicly voice such perceptions. Furthermore, changing perceptions regarding brands and environmental sustainability are significant, especially for an industry like telco which uses vast amounts of energy to function.
These challenges, however, open up significant opportunities. These opportunities can be maximized when your telecommunications marketing procurement strategy is optimized, your marketing and agency suppliers are best-fit for your requirements, and your teams are set up for commercial and operational success. This is where we leverage our telco marketing procurement strategy expertise to enhance the outputs and outcomes of your marketing program.
Global telco marketing experience
To see the complete list of financial services clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about strengthening your telco marketing procurement or telecommunication marketing procurement strategy, please contact us here to schedule a consultation.
What does telecommunications marketing management mean in practice?
It encompasses three telco marketing consultancy practice areas, each focused on a distinct aspect of marketing management.
Our Marketing Optimisation Practice focuses on:
- Telco Marketing Transformation roadmaps, including technology stacks, measurement frameworks, and the setup of workflow prioritization tools to deliver your telco procurement strategy.
- Telecommunications Marketing Procurement Strategy, including the construction of RFP and tenders; agency contractual assessment; agency procurement upskilling; and agency commercial and financial benchmarking (resourcing and remuneration) to improve telco marketing operations.
- Production Consultancy: Including production evaluation (process and cost) and production transformation consultancy.
Our Supplier and Roster Management Practice focuses on:
- Agency Selection: Finding the optimal agency partners (creative, media, PR, production, measurement, and more) for your current and future needs.
- Telecom Agency Roster Management: Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.
- Agency Commercial: In-depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.
- High-Performing Teams Roster: Assessment and improvement of your current agency and in-house operations and relationships.
- In-house Agency Assessments: Providing financial modeling, operational benchmarking, and technology evaluation to optimize your in-house agency plans and services.
Our Media Practice focuses on:
- Media Value Operational Reviews: Assessing the strategic and commercial relationship with your current media agency partner, with a telco media value assessment and optimization across paid, owned, earned, and shared channels.
- Media Industry Advisory: Consultative advice across a range of topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender: Complete management of your agency tender process, from initial search and selection to appointment and beyond.
- Media Agency Commercial: Assessment and telco industry benchmarking of agency commercial agreements, contracts, resourcing, and remuneration models and scope of work models.
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