TrinityP3 has extensive marketing consultancy experience working with some of the biggest names in the utilities (energy, water, waste) category globally, including Momentum, Origin, Kleenheat, Horizon, Sydney Water and more. As a result, we deeply understand the category dynamics and can apply that knowledge to your organisation.
The Energy, Water, and Waste utility sectors are facing significant challenges driven by aging infrastructure, climate change impacts (such as extreme weather and water scarcity), and the complexities of integrating new technologies. They also face surging demand for energy (driven by electrification and AI), escalating cybersecurity risks, and geopolitical volatility impacting supply chains. Furthermore, the shift to a circular economy in waste and the need for grid modernization in energy require immense capital and skilled labor, often complicated by regulatory uncertainty.
However, these industries are ripe with opportunities stemming from digital transformation. This includes leveraging AI and innovative technologies for optimized operations, predictive maintenance, and enhanced grid stability. There’s massive potential in expanding renewable energy and storage solutions, pioneering water reuse and advanced recycling, and developing waste-to-energy initiatives. Investing in smart infrastructure across all three sectors can boost efficiency and resilience, while embracing circular economy principles offers new revenue streams and sustainable resource management.
Global Utilities experience
To see the full list of utilities (power, water, waste) clients we’ve worked with and the work we did, please go here. If you’d like to speak with us about optimizing your utility marketing procurement or about energy provider agency sourcing, please contact us here to schedule a consultation.
What does utilities (power, water, waste) marketing management mean in practice?
It refers to three marketing consultancy practice areas, each focused on a distinct aspect of utilities (power, water, waste) marketing management, underpinned by effective utility marketing procurement.
Our Marketing Optimisation Practice focuses on:
- Marketing Transformation roadmaps, including technology stacks, measurement frameworks, and the setup of workflow prioritization tools to enhance your utility marketing procurement.
- Procurement Processes, including construction of RFP and tenders; agency contractual assessment; agency procurement upskilling; and agency commercial and financial benchmarking (resourcing and remuneration).
- Production Consultancy, including production evaluation (process and cost) and production transformation consultancy.
Our Supplier and Roster Management Practice focuses on:
- Agency Selection: Finding the optimal agency partners (creative, media, PR, production, measurement, and more) for your current and future needs, including specialized energy provider agency sourcing.
- Agency Roster: Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value.
- Agency Commercial: In-depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements.
- High Performing Teams Roster: Assessment and improvement of your current agency and in-house operations and relationships.
- In-house Agency Assessments: Providing financial modeling, operational benchmarking, and technology evaluation to your in-house agency plans and services.
Our Media Practice focuses on:
- Media Value Operational Reviews: Assessing the strategic and commercial relationship with your current media agency partner, measuring and assessing media value creation and optimization across paid, owned, earned, and shared channels.
- Media Industry Advisory: Consultative advice across a range of topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender: Complete management of your agency tender process, from initial search and selection to appointment and beyond.
Utilities Case Study
Managing Utilities Marketing
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