Media Industry Advisory

A few of the more interesting questions we answer for our clients:

  • There are so many issues with media, which ones should we focus on?
  • What is the real risk of ad fraud and how can we manage this?
  • Can my media agency contract protect me from all of these industry issues?

There are few more complex or contentious areas of our industry than media.

As agencies and advertisers have adapted to the pace of technological development, what has become possible in media buying, media targeting, and media measurement is unrecognizable when compared to as recently as ten years ago.

As well as being vocal industry advocates, we work with many marketers and procurement professionals to provide objective advice regarding many ‘industry issues’, either as a standalone project or as part of a broader project scope. We’ll leave you more knowledgeable and more in control about what you need and want from your media agency.

Some of the complexities we decode, access, and advise on include:

  • ‘Media Transparency’ – How transparent is your media buying agency and how transparent do you need your agency to be? What exactly are the practices in use by your media agency and how should they be improved or clarified to protect you from any consequences?
  • Media Contribution to Zero Net Emissions – What contribution is your media buying having on your GHG emissions? What is the best way to align your media and marketing with your corporate commitment to Net Zero? What role can your agency play?
  • Impact of the talent crisis on Media Agencies – What impact is the global talent shortage having on your media agency? What impact will this and should this have on fees? What can you be doing to minimise the impact on your marketing performance?
  • Media Contracts – Is your current media agency contract fit for purpose? Are you clearly protected against many of the industry issues we are following here?
  • Media Agencies and Data Privacy – If your media agency is using your organisation’s data for targeting and trading purposes – is that data being properly used and protected? What are the alternative?
  • Media Agencies and Ad-Fraud – Are the proper protections in place to minimize exposure to ad fraud and negative brand exposure? What are the risks and how can they be mitigated?
  • Media Agencies and Inventory Trading – How is your agency buying your media? What methods, and what checks and balances are in place?

If you’d like to talk to us more about any of these areas or others, click here to contact us.