Why We Do What We Do

Why We Do
What We Do

To make marketing work better.
It’s that simple.

TrinityP3 exists for one reason

We want to improve the marketing performance and productivity of every single organisation
that engages us.

This means improving Marketing Performance, Agency Performance, and Marketing Procurement Performance.


Because we believe in the power of marketing to persuade and to bring about change in behaviours and attitudes.
We also know that when marketing is less than optimal, it impacts performance and reduces productivity.

Bringing about improvement in marketing can mean challenging the normal behaviours and values within a marketing team or broader organisation. We guide our clients through these changes, emerging in a better place for all.

We measure our success against three important principles.

The first is that the solutions we provide to our clients must be sustainable: financially, socially, and environmentally. In the past this was known as the triple bottom line. Today this is the minimum requirement for all responsible businesses.

Secondly, the way that we operate and the solutions we recommend must be ethical. That means we identify and take into consideration the potential harm any potential solutions may cause, and recommend those that result in the least harm for the maximum benefit to all.


We focus on performance and productivity not just for effective wealth creation, but because we believe that for organisations to be resilient and to do good in the world, they need to be good at what they do. We look for ways to reduce waste and improve performance not just in marketing, which is our focus, but in all aspects of operations.

Contact us about why we do what we do!

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Our Latest Podcast:

Managing Marketing: The Challenges And Opportunities Of Generative AI

Managing Marketing: The Challenges And Opportunities Of Generative AI

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.  While there is much AI hype around creation and ideation, there ...