How to integrate your digital strategy into your overall brand strategy

Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy.

Bigger than the Big Idea from Isobar U.S. on Vimeo.

Just brilliant.

The real insight in regards to agency structure and remuneration is the clear move from 360 degree communications campaigns to 365 day a year communications.

How would your agency and marketing structure look if you truly embraced this?

How well is your digital strategy – SEO, SEM, social media, mobile, is integrated?

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 – Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren’s Bio Here Email:

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