The role of procurement in marketing is expanding in scope and complexity. Beyond the traditional sourcing role of cost and contract management, procurement teams are increasingly involved in developing and implementing solutions to support marketing performance and productivity. Increasingly, the role of procurement is evolving to prioritize the delivery of value, over more traditional savings.
Our procurement advisory supports this focus on value with global industry benchmarks for resourcing and productivity performance. We provide support to procurement teams by providing a depth of marketing and procurement knowledge sourced from our extensive industry experience, which you can explore in more detail here:
You can find more information on our marketing procurement advisory practice here or explore more details and insights below.