The role of procurement in marketing is expanding in scope and complexity. Beyond the traditional sourcing role of cost and contract management, procurement teams are increasingly involved in developing and implementing solutions to support marketing performance and productivity. Increasingly, the role of procurement is evolving to prioritize the delivery of value, over more traditional savings.
Our procurement advisory supports this focus on value with global industry benchmarks for resourcing and productivity performance. We provide support to procurement teams by providing a depth of marketing and procurement knowledge sourced from our extensive industry experience, which you can explore in more detail here:
You can find more information on our marketing procurement advisory practice here or explore more details and insights below.

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them
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A conversation on aligning procurement and marketing in a conscious climate
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Does your marketing procurement live the core value of Project Spring?
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How long before the change in marketing procurement makes it to APAC?
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Can Zero Based Budgeting spiral marketing budgets to zero?
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Why marketing is the source of optimism in business
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Why the agency pitch is no longer good corporate governance
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Why TrinityP3 supports #womenwithagency to level the procurement playing field
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The shift to value, not cost in marketing
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Why marketing and procurement have more in common than they have difference
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Why working / non-working ratios no longer work for advertising
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Are you benchmarking or butchering your agency fees?
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Advertising agency fees: You only get what you pay for
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Is marketing procurement an investment or an insurance policy?
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Why marketers and procurement experts should embrace more often
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Why agency CEOs are giving away their profits
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The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE
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Grow up! Marketing procurement should not be put in a box
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Does your procurement team want to benchmark or cut your agency costs?
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Does procurement need rebranding or repositioning?
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Why do so many agencies take on revenue at the expense of profit?
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3 most common mistakes made by procurement when engaging with marketing
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The difference between paying consultants on percentage of savings and success fees
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