On August 12, marketing and advertising trade magazine, AdNews, published their Power 50 naming the 50 most powerful and influential people in Australian media, marketing and advertising.
AdNews referred to Woolley as the “Mr Wolf” of the marcomms industry in reference to the cult-classic film Pulp Fiction, where a cool, calm and collected Winston “The Wolf” Wolfe (played by Harvey Keitel) is the man they call to consult on the situation, direct the clean-up, and generally save the day.
It is a reputation which AdNews points out has seen TrinityP3 “consult and negotiate on more than $500 million in media and creative agency contracts, over $2 billlion in marketing expenditure, and reviewed over $100 million in production spend” in the past financial year and “work with scores of the world’s top advertisers – including Lion Nathan, Diageo, IAG, Singtel Optus, Vodafone and McDonald’s”.
AdNews sums up Woolley’s place in the Power 50 by saying “If there is a pitch process underway or a marketing department in trouble, there is a very good chance that Woolley has been called in to save the day”.
The AdNews Power 50 in alphabetical order:
Senator Stephen Conroy
Katie Page and Gerry Harvey