Leading Strategic Marketing Consultant in Australia’s AdNews Power 50

On August 12, marketing and advertising trade magazine, AdNews, published their Power 50 naming the 50 most powerful and influential people in Australian media, marketing and advertising.

Since its inception in 2006, Darren Woolley, Founder of TrinityP3 Strategic Marketing Consultants has consistently been named in the Power 50.

AdNews referred to Woolley as the “Mr Wolf” of the marcomms industry in reference to the cult-classic film Pulp Fiction, where a cool, calm and collected Winston “The Wolf” Wolfe (played by Harvey Keitel) is the man they call to consult on the situation, direct the clean-up, and generally save the day.

It is a reputation which AdNews points out has seen TrinityP3 “consult and negotiate on more than $500 million in media and creative agency contracts, over $2 billlion in marketing expenditure, and reviewed over $100 million in production spend” in the past financial year and “work with scores of the world’s top advertisers – including Lion Nathan, Diageo, IAG, Singtel Optus, Vodafone and McDonald’s”.

AdNews sums up Woolley’s place in the Power 50 by saying “If there is a pitch process underway or a marketing department in trouble, there is a very good chance that Woolley has been called in to save the day”.

The AdNews Power 50 in alphabetical order:

Peter Boone

Paul Borrud

Mark Buckman

Kurt Burnette

Coles

Mike Connaghan

Senator Stephen Conroy

Patrick Delaney

Andrew Demetriou

Tom Dery

Damian Eales

Mark Fennessy

Anthony Fitzgerald

Richard Freudenstein

Andrew Gordon

David Gyngell

John Hartigan

Rhys Holleran

Peter Horgan

Greg Hywood

Tony Kendall

David Leckie

Nick Leeder

Rohan Lund

Jack Matthews

James McGrath

Siobhan McKenna

Harold Mitchell

Rob Morgan

Lachlan Murdoch

Helen Nash

David Nobay

Marty O’Halloran

James Packer

Katie Page and Gerry Harvey

James Parkinson

Mark Reinke

Mark Scott

John Sintras

John Steedman

Kerry Stokes

Ryan Stokes

Henry Tajer

Scott Thompson

James Warburton

Scott Whybin

Kim Williams

Peter Wiltshire

Darren Woolley

Woolworths