Navigate Complexity. Mitigate Risk. Secure Success.
Choosing an agency is one of the most significant capital and strategic decisions a marketer will make. However, in a fragmented landscape of over 420,000 global agencies, the process has become increasingly complex, time-consuming, and resource-heavy for both marketing and procurement teams.
At TrinityP3, we move beyond the traditional “beauty parade.” We provide a suite of data-driven services, proprietary tools, and expert coaching designed to ensure you find the right partner, at the right price, with the right “Ways of Working” from day one.
1. The Selection Intelligence: Finding Your Shortlist
AI Agency Search
Don’t rely on awards or “who you know.” Our AI Agency Search leverages TrinityP3’s massive global database to identify and qualify agencies based on actual capability, category experience, and performance data. We provide you with a qualified shortlist of agencies that are actually fit for your specific purpose.
State of the Pitch Research
The State of the Pitch is TrinityP3’s definitive study on the health and efficiency of the agency selection process. While many see the pitch as a necessary evil, our research quantifies the actual cost and impact of pitching on both brands and agencies. This report provides marketers with critical benchmarks on pitch volume, duration, and the “Hidden Cost of Pitching,” helping organizations decide whether to go to market or invest in an Operational Review of their current partners.
New Business Report
The Agency New Business Report is the industry’s primary source of competitive intelligence regarding market growth and movement. This report tracks who is winning, what type of business is moving (creative, media, digital, or specialized projects), and why specific agencies are successfully converting opportunities. It provides a granular view of the “winners’ circle,” offering agencies and marketers a clear picture of which capabilities and value propositions are currently resonating in the market.
2. The BetterPitch Methodology: A Smarter Way to Select
The traditional pitch is often a high-cost, low-value exercise. Our BetterPitch suite transforms the selection process into a collaborative “test drive” of the relationship.
BetterPitch Self-Assessment
Before you commit to a market review, use our self-assessment tool to determine if a pitch is actually the right solution—or if an Operational Review of your current agency would yield a better result.
BetterPitch Process
A structured, facilitated selection framework that prioritizes “Chemistry and Capability” over “The Big Idea.” We test how the teams actually work together to solve problems.
BetterPitch Coaching
Expert coaching for internal teams to help them define their requirements, manage stakeholders, and become “The Client of Choice” for top-tier agencies.
3. Governance & Commercial Rigour
Agency Fee Model Decision Tree
Finding the right partner is only half the battle; you must also find the right commercial model. Our interactive Decision Tree helps you navigate the complexities of Retainers, Project Fees, Value-Based Pricing, and Performance Incentives to find the optimal model for your business.
Why Choose TrinityP3 to Manage Your Search?
Managing an agency pitch internally often leads to “Sunk Cost Bias” and fractured stakeholder alignment. TrinityP3 acts as an independent “honest broker” to ensure your selection process results in a high-performing partnership rather than just a signed contract.
- Evidence-Based Selection: We move beyond the “who you know” approach. By utilizing our State of the Pitchand New Business Report data, we ensure your search is grounded in current market reality, identifying who is actually winning in your category and why.
- Reduced Friction & Heavy Lifting: We manage the complex administrative burden of the search. From running the AI Agency Search to handling RFIs, RFPs, and rigorous scheduling, we allow your team to focus on the strategic decision rather than the process logistics.
- Commercial Due Diligence: Using our Verificom tools for market benchmarking, we ensure that the final agreement is commercially robust. We help you navigate complex fee structures to ensure you pay a fair market rate for the value delivered.
- Integrity & Governance: Our process is governed by the TrinityP3 Tender Charter, providing a transparent, ethical, and professional framework that protects the reputations of both the brand and the participating agencies.
See what marketers think about TrinityP3.
In the complex world of media, we wanted to ensure we ran a strong, competitive tender that would allow us to reach the best decision for our business in a timely fashion. Our internal expertise had gaps and so, we met with TrinityP3 to shape an engagement that augmented our own processes and helped along each step. With their critical IP and Ellie’s immense expertise, this engagement has delivered great value for us at each step. Ellie helped us run a comprehensive and fair process that respected the participants, allowed us to gather the information we needed, understand market insights and ultimately end up with a great partner. I would be happy to recommend Trinity P3 and gladly engage them again for future tenders.
We have a long-standing and productive relationship with our media agency, but after several changes on the agency side and looking to provide due diligence before continuing the relationship, we approached TrinityP3 to provide an independent market-based assessment of the current arrangement and relationship. Their commercial review approach provided us not only with the assessment we needed to continue comfortably, but also gave us a list of issues and actions to address both within our team and process and for the agency to provide improved media value and performance. It meant we could avoid the costly disruption of a tender process, and at the same time provide the organisation with robust evidence for the case of maintaining the status quo.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
I engaged David Angell and the TrinityP3 team to assist Swinburne in leading a closed account review for the provision of media strategy, planning and buying services in 2022. We had a strong and highly productive relationship in place with the incumbent provider, however after five years we needed to benchmark the pricing and services, and I was also keen to gain feedback from both sides on what we could do to make the partnership even better.
TrinityP3 produced a comprehensive report, structured with clear, actionable insights, which enabled a very smooth contract renegotiation process. Due to the deep expertise and objectivity that TrinityP3 brought to the table, we were able to focus our efforts on the areas that needed attention, and ensure the new contract was fit for purpose, competitive and supported the growth of an already strong partnership – without the time, effort and cost of a full market process.
Thanks to David and team for their professionalism, integrity and expertise.
We partnered with Trinity P3 for a Digital Marketing tender process. They provided a robust and comprehensive evaluation of the digital landscape while providing invaluable insights and strategic advice along the process.
Anton and the team were great to collaborate with and a pleasure to work with and has set us up to deliver digital marketing excellence.
It’s easy to say ‘we couldn’t have done it without them’, but when it comes to building our brand campaign, we truly could not have done it without Lydia and the Trinity P3 team. What TrinityP3 does to orchestrate, facilitate and adjudicate across the entire agency selection and creative process is incredible. The value they add comes from completely understanding the desired outcome, curating an agency list that will get you there and working alongside you every step of the way to make it happen. They have seen everything there is to see and use their unrivalled experience to navigate you through what could be an arduous process.
TrinityP3 is a highly respected group of professionals, having them by your side keeps agencies on their toes, and gets you the best outcome. An investment in Trinity P3 is returned many times over.
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