Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Jeremy Taylor
2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
Global or local? Network or Independent? Choosing an advertising agency relationship
Global or local? Network or Independent? Here is a quick look at the headline benefits of working with the two types of advertising agency.
Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?
TrinityP3 attended a series of webinars where the major agency networks were invited to sell their benefits. So how well did they sell themselves?
Marketing in the New Normal. What is really changing?
You can't click a link without reading about the new normal post Covid-19. But should we change the fundamentals of marketing? Has anything really changed?
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…
A New Age of Global Marketing conference?
The Global Marketers’ Club in London is a new venture with a focus on raising the standards of international marketing. Learn more about it here.
How communities work and how business can work with them
Engage successfully with communities and you will create positive relationships with large groups of people and potential customers. How do you do it right?
How to engage with the people that matter most to your business
Community is increasingly becoming a focus for businesses in many sectors but it’s a word that is often misused. Gain insights here.