TweetShareShareBufferPinThis post is by Jeremy Taylor, Managing Director at TrinityP3 UK and founder of specialist communications company Connect2 Community Engagement. He and the […]
TweetShareShareBufferPin Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an […]
“Is the pitch process broken?” is not the right question to ask.There will always be a demand for pitching, so “How can we improve the pitch process?”
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
No agency credentials story is complete without a reference to the number of people they employ and the number of offices they have. Does size really matter?
At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why?
Agencies say they are in the business of selling creativity, but what they actually sell clients is delivery of a creative product. So what is ‘Advertising’?
Favourable market research results are no guarantee of success. Let’s dig into some of the reasons behind this timeless marketing conundrum.
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
We have recently seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
Global or local? Network or Independent? Here is a quick look at the headline benefits of working with the two types of advertising agency.
TrinityP3 attended a series of webinars where the major agency networks were invited to sell their benefits. So how well did they sell themselves?
