How marketing can fulfill the sustainability agenda
Businesses will be legally required to commit to sustainable business models and report their progress. How will this evolving requirement impact marketing?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Jeremy Taylor
Are agency people embarrassed about how they make their living?
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people employed and the number of offices they have. Does size really matter?
Agency DEI policies are great. Now how about improving advertising output to match?
At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why?
It’s time for the definition of ‘Advertising’ to evolve
Agencies say they are in the business of selling creativity but what they actually sell clients is delivery of a creative product. So what is 'Advertising'?
Why 96.5%* of marketers agree that market research needs to be treated with caution
Favourable market research results are no guarantee of success. Let’s dig into some of the reasons behind this timeless marketing conundrum.
Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
Global or local? Network or Independent? Choosing an advertising agency relationship
Global or local? Network or Independent? Here is a quick look at the headline benefits of working with the two types of advertising agency.
Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?
TrinityP3 attended a series of webinars where the major agency networks were invited to sell their benefits. So how well did they sell themselves?
Marketing in the New Normal. What is really changing?
You can't click a link without reading about the new normal post Covid-19. But should we change the fundamentals of marketing? Has anything really changed?
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…