Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client side and agency side. A creative business leader who truly understands the importance of team building, working with the right partners as well as making decisions based on sound business strategy and practices.
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?
So you’ve developed and established the brand’s positioning. Your brand is looking great outside of the organisation, but is it playing a role within it?
There is often a temptation to focus on short term ROI over long term brand growth. This post examines the 3G approach and whether it works in FMCG.
To ensure you select the best agency and creative output outcome, take into account the following key aspects in determining the optimal process.
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?