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Author Archives: Julian Barrans

About Julian Barrans

Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client side and agency side. A creative business leader who truly understands the importance of team building, working with the right partners as well as making decisions based on sound business strategy and practices.

Why marketers focus more on creative rather than media challenges

Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency? There’s no doubt that ideally the brand needs creative and media working hand in hand so it should be both that are focused on to get the strongest result for the business. Continue reading

Posted in agency solutions, interesting observations, media planning & buying, return on investment, strategic management | Comments Off on Why marketers focus more on creative rather than media challenges