How to avoid waste in your agency fees
With the increase in the cost of living still impacting households in most of the world’s economies, it only stands to reason […]
Author: Nick Hand
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 20 years of experience in advertising agency finance and operations. His expertise and knowledge cover the spectrum from large multi-national operations down to the boutique creative shop.
Overcoming Obstacles to Agency Value-Based Pricing Fees
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to […]
Why Value Trumps Cost in Agency Remuneration Fees
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to […]
What does financial and rate benchmarking mean at TrinityP3?
Benchmark. It’s a term we use a lot at TrinityP3, and the concept underpins much of the work we do and the […]
Why are you still paying production mark-ups to your agency?
With all of the recent controversy about secret media commissions, kick backs and the like, it is no wonder that many advertisers are overlooking the same behaviour happening with agency production mark-ups. Just the other day I read a publication from a reputed local industry ‘finance guru’ who was justifying the practice of charging production mark-ups on external supplier arrangements. Yet this practice should have gone the way of the media commission.
The important differences between scope of work and schedule of work
Many years ago, we posted “The world’s worst advertising agency scope of work defined by a marketer” where we highlighted the lack […]
Risk vs reward in value and performance based agency compensation
The resource (FTE) based remuneration model is low risk for both agencies and advertisers, which is possibly why it is so popular. […]
How many KPIs are optimal to drive agency performance?
The concept of performance-based remuneration or payment by results appears to be universally embraced. After all, according to the ANA Agency Compensation […]
Why do so many agencies take on revenue at the expense of profit?
A couple of weeks ago I was reading an article about why Apple decided not to enter the ‘Netbook’ market; you know […]
Top 5 client accounting demands that make agencies feel unvalued
A couple of weeks ago I wrote about agency accounting practices that leave clients frustrated and annoyed. You won’t be surprised to […]
The top 5 agency accounting practices that irritate clients
My mother always used to say that “trust is earned, not given”. Which is just like money then – most of the […]
A step by step approach to calculating ad agency resource rates and head hour costs
With the increased application of AI in generativing content and automating workflows, and the corresponding call for the application of output-based or […]
Reasons why performance based agency fees or payment by results often fail
When assessing, reassessing or creating new agency contracts, many marketers ask about structuring some pay-for-performance terms as part of their agency agreement. […]
How many billable hours are there in a year?
Updated Oct 2018: If you are unsure or confused about the way to calculate and use billable hours per year, this post is for you.