Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, […]
Author: Stephen Wright
This post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency. This case study demonstrates the value derived by both advertiser and agency from the Media Commercial Review process.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As […]
Helping a Property Advertiser and their Media Agency work together more efficiently and effectively
An advertiser had been with the same agency for over 8 years. Their needs and the media marketplace had changed considerably. Here’s how TrinityP3 helped.
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively
Learn from this case study about how an Advertiser and Agency became better aligned, and are now working together more effectively and efficiently.
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
6 excuses media agencies use to not deliver promised discounts
You have run the media tender and managed to secure a new agency who has promised amazing savings not only on your […]
Have media rebates and kick-backs killed media neutral planning?
With the increasing choice of media channels available to marketers, there has been a growing necessity to obtain media-neutral advice on the […]
Who does your Media Agency really work for?
The very first advertising agencies were actually media agencies. It was only later, around the mid 1800s that they started to offer […]