6 excuses media agencies use to not deliver promised discounts
We have seen some amazing discount claims by some agencies during the tender process. Is this too good to be true and can they really deliver on their promises?
Stephen has enjoyed management roles as Media Director at Saatchi & Saatchi and M&C Saatchi, as well as a Media Planning Specialist at The Campaign Palace, has lectured in media at The University of Technology Sydney and worked on the media owner side as Director of Advertising & Communications at Fairfax. Stephen has returned to head Media Consulting for TrinityP3, after a brief 2 year sojourn as New Business Director for Starcom Mediavest. Read Stephen's bio here.
We have seen some amazing discount claims by some agencies during the tender process. Is this too good to be true and can they really deliver on their promises?
Is media neutral planning a thing of the past? How do trading desks, media rebates and kick-backs threaten the integrity of the trading market?
It's time to address the elephant in the room. Do Media Agencies really work for you or for Media Owners and how can you be sure you are getting value?