TrinityP3 logo

Author Archives: Stephen Wright

About Stephen Wright

Stephen has enjoyed management roles as Media Director at Saatchi & Saatchi and M&C Saatchi, as well as a Media Planning Specialist at The Campaign Palace, has lectured in media at The University of Technology Sydney and worked on the media owner side as Director of Advertising & Communications at Fairfax. Stephen has returned to head Media Consulting for TrinityP3, after a brief 2 year sojourn as New Business Director for Starcom Mediavest. Read Stephen's bio here.

6 excuses media agencies use to not deliver promised discounts

Share41 Tweet +13 ShareShares 44This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they can best … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, return on investment | Comments Off on 6 excuses media agencies use to not deliver promised discounts

Have media rebates and kick-backs killed media neutral planning?

Share52 Tweet1 +112 Share4Shares 69This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they can best … Continue reading

Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on Have media rebates and kick-backs killed media neutral planning?

Who does your Media Agency really work for?

Share73 Tweet1 +13 ShareShares 77This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , |