Blog

Ten reasons you should declare for the climate with Comms Declare

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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Restructuring your marketing department – the five challenges

This article is by Darren Woolley, Founder and Global CEO of TrinityP3. With a background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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The 5 biggest mistakes made by agencies when pitching

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both the client-side and ...
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The Challenges for Marketers in Meeting Net Zero Emissions

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide-ranging knowledge of all areas of the advertising and procurement world and specialises in helping companies understand the environmental impact of their marketing spend.  In the previous two articles, ...
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The 5 biggest mistakes made by advertisers when pitching

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client-side and agency ...
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The Challenges for Marketers in Meeting Net Zero Targets

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide-ranging knowledge of all areas of the advertising and procurement world and specialises in helping companies understand the environmental impact of their marketing spend.  In the previous edition of ...
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Why 96.5%* of marketers agree that market research needs to be treated with caution

This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s leading community engagement experts. Market research in many ways is the industry ‘comfort blanket’ that underpins marketing plans and assumptions ...
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The Marketers guide to Net Zero targets

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide-ranging knowledge of all areas of the advertising and procurement world and specialises in helping companies understand the environmental impact of their marketing spend.  First the good news. With ...
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Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

This case study post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency. This case study demonstrates the value derived by both advertiser and agency from the ...
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The Eternal Behaviours of the Average Work

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to ...
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Pitching is an essential skill for business and life

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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The traps and pitfalls of developing an output-based agency fee model

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

This case study post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency. This case study demonstrates the value derived by both advertiser and agency from the ...
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The Conundrum of the Client Head – To Client Service, or to Client Leadership?

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to ...
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evaluating your marketing process

How evaluating your marketing process can improve the effectiveness

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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AI driven modelling is both present and future – and media agencies should give up the fight to own it

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to ...
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Why is getting your moral compass in perspective so important for the brand’s future?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client-side and agency ...
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Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter

This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s leading community engagement experts. The UK advertising industry put its head firmly above the parapet in 2020 and committed itself ...
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Should agencies adhere to the same ethical, environmental and social standards their clients do?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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The 90-day plan to deliver your revamped 2021 marketing approach?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client-side and agency ...
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Media Agencies and the ACCC – We’re Way Beyond ‘Education’

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses ...
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sustainable development

Has marketing lost its heart and soul?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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Made_For_Marketers

How to manage high performing agency relationships

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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Past, present or future – which tells you more about your agency fees?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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What does your business do to support Mature Workers?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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Is a house style good for advertising agencies?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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How long before the change in marketing procurement makes it to APAC?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on optimising marketing ...
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Punk vs Legacy – the rise of the new agency generation

This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s leading community engagement experts. 2020 has seen a notable rise in the fortunes of a new generation of independent advertising ...
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