Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

10 personality types agencies may encounter in a new business pitch

10 personality types agencies may encounter in a new business pitch

One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the ...
Why providing consultancy with integrity is more important than ever

Why providing consultancy with integrity is more important than ever

Consultants. They often get a bad rap, particularly in the marketing industry. The majority of the clients we work with are pretty happy. I would like to say that the majority of agencies we’ve worked with are – well, at ...
How do you pitch when you’re the incumbent agency?

How do you pitch when you’re the incumbent agency?

It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal ...
Agency Search: the chemistry process and ten key questions to ask

Agency Search: the chemistry process and ten key questions to ask

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We are strong supporters of the Pledge’s objective to reduce the negative effects of the traditional pitch process on ...
The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, a veneer of PC speak that often obscures the truth. Some common examples I generally hear repeated at the start ...
Learning Enough About Your Agencies to Make Meaningful Decisions

The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions

I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. And because the concept of ‘human chemistry’ exists. And because I can’t think of anything better myself that’s ...
Making Agency Credentials Compelling

Growing Wings on Your Unicorn – Making Agency Credentials Compelling

Credentials – either written long-form, delivered in ‘chemistry sessions’ or both. They’re often maligned, just as often misunderstood by both agencies and their potential clients, running a pitch. We do a lot of work with pitches, and increasingly, a lot ...
The Final Scores – The Essentials of Agency Pitch Scorecards

The Final Scores – The Essentials of Agency Pitch Scorecards

In agency pitching, proper evaluation is important. The services you’re procuring are complex. Not everything you’re buying directly quantifiable as units – in fact, much of it is not at all quantifiable. There are multiple candidates to keep track of ...
Why marketers will continue to use a pitch to select agencies

Why marketers will continue to use a pitch to select agencies

The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been more popular. And that is perhaps the real problem here. If we define the pitch process as ‘to assess, competitively, ...
Tails wagging dogs: when process eats away at culture

Tails wagging dogs: when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we ...
Agency Client Chemistry Meetings - the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We are strong supporters of the Pledge’s objective to reduce the negative effects of the traditional pitch process on ...
When is an agency pitch, not an agency pitch?

When is an agency pitch, not an agency pitch?

Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an industry, the liberal application of language communicates all kinds of misconceptions. Now, before you accuse me of being a language ...

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Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...